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dc.contributor.authorAyouch, Karen
dc.date.accessioned2015-10-19T16:45:37Z
dc.date.accessioned2020-06-22T14:34:51Z
dc.date.available2015-10-19T16:45:37Z
dc.date.available2020-06-22T14:34:51Z
dc.date.issued2007-08-01
dc.identifier.urihttp://hdl.handle.net/20.500.12648/998
dc.description.abstractIncreased competition amongst colleges, advances in technology and the changing wants and needs of the target market has influenced colleges to expand their marketing techniques globally through the use of the World Wide Web. One hundred randomly selected college websites were analyzed for specific criteria found on the main page or any page that can be accessed from the main page. Demographic information was also collected about the colleges to look for potential trends in the level of web definition. The level was web definition was defined by specified criteria in the areas of technology implementation, interactivity and marketing concepts. The findings show that the area of marketing had the greatest number of colleges assigned to the medium-high level of web definition for both potential and actual number of points assigned and the area interactivity had the greatest number of colleges assigned to the low-medium level of web definition.en_US
dc.description.sponsorshipDr. Steven M. Schneider, adviser ; Dr. Kathryn Stam, Subject Matter Experten_US
dc.language.isoen_USen_US
dc.subjectStudent Recruitmenten_US
dc.subjectCollegesen_US
dc.titleHow Colleges Have Responded to Changes In Student Recruitment as Defined By Their Level of Web Definition on Their Official College Web Sitesen_US
dc.typeThesisen_US
refterms.dateFOA2020-06-22T14:34:51Z
dc.description.institutionSUNY Polytechnic Institute


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