Evaluating The Effective Design Of Web-Based Learning Environments For Promotional Marketing Team Directives

Abstract

This project seeks to evaluate the use of proper design choices in the development of Web based learning tools, specifically instructional videos for developing successful promotional marketing campaigns, and asks can the use of proper design choices capture the learner’s attention, while being relevant to their needs, increase their confidence and provide overall satisfaction? For the project, I created a series of instructional videos using Microsoft PowerPoint and Camtasia II for Mac, a screen recording software product and created a Google Site to organize and host the videos. The website URL is: https://sites.google.com/site/powerofpromotion/. The videos detail the step-by-step process of developing an effective promotional marketing campaign utilizing Progressive Disclosure techniques from of the Universal Principles of Design, as described by Lidwell, Holden and Butler (2003). The videos are comprised of strong visuals and narrations that combine with to-the-point dialogue and information to conclude that the use of strong design elements when combined with will lead to a successful instructional web-based learning tool.