Design and Review of Multi-Media Marketing for Community Project: Refugees Starting Over in Utica, NY
dc.contributor.author | Reilly, Kathryn | |
dc.date.accessioned | 2015-10-20T17:26:37Z | |
dc.date.accessioned | 2020-06-22T14:34:49Z | |
dc.date.available | 2015-10-20T17:26:37Z | |
dc.date.available | 2020-06-22T14:34:49Z | |
dc.date.issued | 2013-05-01 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12648/987 | |
dc.description.abstract | This project was the design and implementation of multi-media marketing and promotion techniques for the cultural and community project Refugees Starting Over in Utica, NY (“Starting Over”). Starting Over is a SUNYIT sponsored project that set out to highlight refugee resettlement in Utica through a series of events and to create a community of practice through its web presence. This paper will first explore the refugee population in Utica. Second, the details of the project will be discussed. Lastly, the different multi-media tools that were used will be examined. These tools will be measured for effectiveness. Successes with the multimedia marketing elements will be shown. | en_US |
dc.description.sponsorship | Kathryn Stam, adviser ; Ibrahim Yucel, adviser | en_US |
dc.language.iso | en_US | en_US |
dc.subject | Refugees | en_US |
dc.subject | Multi-Media Marketing | en_US |
dc.subject | Utica | en_US |
dc.subject | NY | en_US |
dc.subject | web presence | en_US |
dc.subject | Refugees Starting Over | en_US |
dc.title | Design and Review of Multi-Media Marketing for Community Project: Refugees Starting Over in Utica, NY | en_US |
dc.type | Thesis | en_US |
refterms.dateFOA | 2020-06-22T14:34:49Z | |
dc.description.institution | SUNY Polytechnic Institute |