Designing a Mobile Application for Small Business Use in Strengthening Customer Relations
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mobile application prototype
Information Design & Technology
small business technology
digital media for small business
mobile application design
mobile application development
small business financial applications
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AbstractThe goal of this thesis and the accompanying mobile application prototype is to conceptualize and design a mobile application for small businesses that would allow these organizations to bridge the technological and communication gap outlined in this document. The resulting application, once fully developed, would also allow business owners to better connect with their customers by offering a service designed to manage customer data and provide incentives for recurring visits. The research outlined in this document focuses on addressing the current issues regarding the aforementioned technological gap, as well as providing ideal design methods in order to create a more effective user interface and subsequent digital service.
Showing items related by title, author, creator and subject.
Enhancing Community and Creating Unity Using a Mobile ApplicationEllis, Kayla; Stam, Kathryn; Thesis Advisor; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2019-05)This project involves the creation of a prototype mobile application for a multi-cultural community center in Utica, NY, the Midtown Utica Community Center (MUCC). It is an inclusive multicultural and refugee-friendly space for members to come and join in on different programs, activities, and services that the center offers. Hundreds of families utilize the open and welcoming space on a weekly basis and it serves as a place for them to congregate and come together. It is a place filled with heritage and members who are friends, but see themselves as family. This is where the idea for a mobile application stemmed from. This mobile application would be used by both members and nonmembers of the community center, as well as the staff, executive board, and volunteers. The goal of the application is to enhance the sense of community and bring a feeling of unity to the members of the organization. In this unique scenario, since the application is being built for a community center, the sense of “community” is already present—the utilization of technology such as a mobile application will only enhance, build upon, and create a sense of unity for the current and soon-to-be members of this organization. For the most part, members of this center are made up of various youth age groups. In this paper, I will explore research that has been conducted on the use of mobile technology and applications by youth as well as ways to keep them engaged and interacting with an application on a daily basis. Another area for exploration is the idea of using the application to an application on a daily basis. Another area for exploration is the idea of using the application to be in two places at once, to communicate with peers even though they may not physically be present at the center.
SipNrate: Mobile Application for New York State WinesChoquette, Rebecca E (2015-12)It is estimated that 893 million gallons of wine were consumed in 2014, according www.wineinstitute.org, which is an increase of 228 million gallons from ten years ago. In addition mobile phone usage has soared with 90% of American adults owning a cell phone and 50% of those cell phone users, use their phones to download mobile applications, according to the Pew Research Center. Due to increases in both wine consumption and cell phone usage/mobile downloads it showed a clear need for a mobile application to assist consumers in making an informed decision prior to purchasing wine. The prototype was created using mokeupphone.com, a free online tool. Cooley’s theory of Human Centered Design was used during the creation of this mock up to insure that it would be all around user friendly. The mock ups created aide in the understanding of why this mobile application is needed, furthermore this paper explores the need for this mobile application through research in wine consumption, wine marketing and cell phone usage. The protoypes created for this project are embedded as images throughout the paper with clearly labeled image numbers to coincide with the labeling in the paper.
Ipad Application Development For Middle School ScienceLaVere, James (2013-05-01)This project was the exploration of researching successful app design and the development of an app prototype for middle school science students. This app prototype is intended to serve needs of middle school science covering the content area of botany, while taking into consideration the affordances of mobile technology to further encourage learning and meaning. The development of the app prototype I am calling “PinBot” was executed in a webbased wireframe tool titled AppShed. The app design, structure and development is based upon the standards set forth by Apple computer inc., app developers and information design theories. This paper chronicles my efforts from concept to final version of app design, with the insight of participant input and scholarly guidance. The application development process enabled me to refine my information in visual, textual and functional forms. The clarity of meaning within the app icons is essential to the user, and the success of the app. Developing and employing the use of video is valued for users with multiple learning styles. The use of video also serves as a means of reinforcing what each tool does and how one can use the app overall. In conclusion, the app development process taught me the balance between communication styles in varied formats and relevance to the individual. The following URL is a direct link to my app prototype: http://appshed.com/appbuilder/preview/193899 The following URL is a direct link to my app prototype video walkthrough: http://www.youtube.com/watch?v=1DO3SQiUcrQ