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dc.contributor.authorSmith, Jennifer
dc.date.accessioned2015-10-22T15:37:49Z
dc.date.accessioned2020-06-22T14:34:46Z
dc.date.available2015-10-22T15:37:49Z
dc.date.available2020-06-22T14:34:46Z
dc.date.issued2015-05-01
dc.identifier.urihttp://hdl.handle.net/20.500.12648/972
dc.description.abstractThis project includes a series of three instructional video tutorials, intended to not only demonstrate the usefulness of Google Analytics, but also assist with the duplication of the most significant configurations within the tool. The main audience is higher education professionals who are interested in making data-driven decisions to optimize a college website as a student recruitment tool. Each video tutorial was guided by three principles outlined in Universal Principles of Design: signal-to-noise ratio, depth of processing, and flexibility-usability tradeoff, to enhance usability, influence perception, increase appeal, and make better design decisions. Usability testing methods and Morain and Swarts’ assessment rubrics were used to tighten gaps and produce an effective video. The videos are available through a YouTube playlist at https://www.youtube.com/playlist?list=PLAaBiDU0dFs3wFA5mYODYZ0eZrzGhlMbq.en_US
dc.description.sponsorshipRussell L. Kahn, adviser ; Ryan Lizardi, adviseren_US
dc.language.isoen_USen_US
dc.subjectweb analyticsen_US
dc.subjectanalyticsen_US
dc.subjectmetricsen_US
dc.subjectGoogle Analyticsen_US
dc.subjectIP filteren_US
dc.subjectadvanced segmentsen_US
dc.subjectcustom campaignsen_US
dc.subjecthigher educationen_US
dc.subjecthigher education recruitmenten_US
dc.subjectstudent recruitmenten_US
dc.subjectcollege websiteen_US
dc.subjectdata-driven decisionsen_US
dc.subjectonline learningen_US
dc.subjectvideo tutoriaen_US
dc.titleThe use of Google Analytics to improve the College Website as a Student Recruitment Toolen_US
dc.typeThesisen_US
refterms.dateFOA2020-06-22T14:34:46Z
dc.description.institutionSUNY Polytechnic Institute


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