A Mobile Application for a Growing Utica Comets Community

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Final Project Jessica Macintosh
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Author
MacIntosh, Jessica
Kahn, Russel; Adviser
Schneider, Steven; Reviewer
Keyword
Information Design and Technology
Utica Comets
Mobile Applications
Hockey
Community
Social Identification
Human-Centered Design
Hierarchy of Needs
Sports Marketing
Hockey Fans
Date Published
2016-05-01

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URI
http://hdl.handle.net/20.500.12648/970
Abstract
This research project is a prototype of a mobile application that would be dedicated to the Utica Comet hockey community and its team through the use of special fan features to give the area a sense of belonging. The development of this application uses the human-centered design theory as well a hierarchy of needs, which were incorporated into the design of the app. The mobile app was created using a web design program within the Adobe Creative Suite. This research paper looks into the need to clarify the concepts of community, belonging and social identification within the sport of hockey. As the target users, their needs and wants are determined. It then details the concepts of creating an app, which are assessed and applied to the prototype.
Description
A Master’s Project Presented to School of Arts and Science State University of New York Polytechnic Institute Utica, NY In Partial Fulfillment of the Requirements for the Master of Science Degree in Information Design and Technology.
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