How Can a University Approach the Construction of a Blog Space For Use as a Recruiting Tool?

Abstract

This case study examines the social construction of a blog space to recruit prospective students. The blog space initially created by SUNYIT is examined and compared with other existing blog spaces at accredited universities in New York State. The research in this case study is based on web site observations, interviews, questionnaires, review of literature and an information session. The theory of sensemaking and organizational culture (participatory culture, specifically) are applied to help understand the case and context.