Measuring the incessant need of Social Media as a marketing and communication tool in a small camp business.
Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Author
Brown, DarilynKeyword
social mediaConstant Contact
Camp Shane
weight loss camp
small business
marketing
communication
email marketing
internet
world wide web
social platforms
analytics
social media strategy
social media
content
Information Design and Technology
Date Published
2014-12-01
Metadata
Show full item recordAbstract
This project was created to examine Facebook, Twitter, and Constant Contact as a communication and marketing tool in a small camp business. Upon revealing how the three tools contribute to the businesses marketing and communication efforts, a social media strategy plan will be created based on the results. As social media and email marketing are said to have many effects on a company, primarily positive and beneficial, this research takes an unbiased approach to how it contributes to the business’ marketing and communication efforts. The Human Centered Design and Social Presence Theory will be used to help illustrate how my proposed social media strategy can be implemented to create an optimal user experience. Qualitative methods will also be utilized in the research and review of the business’ online marketing and communication activity. The overall goal of the project is to review how Facebook, Twitter, and Constant Contact on tribute to a business, how the business utilizes the platforms it is provided, and finally how these platforms can/should be used by creating a proposed social media strategy.Related items
Showing items related by title, author, creator and subject.
-
Black youth identity development: using the Black Lives Matter movement as a wake-up call for improved cultural attunement for non-black human service workersRodriguez, Tiana (2021-05)When considering youth development, it is essential to differentiate between non-Black youth and Black youth. Black youth may be struggling in other departments with family, addictions, homelessness, etc. but it is also essential to keep in mind that they are also Black which instantly puts targets on their back literally and figuratively due to institutionalized racism and the white supremacy so deeply rooted in our society. This is why using a human rights framework is significant to understanding and aiding Black youth development. Human service workers are historically human rights advocates, so this is a part of the work that they do.
-
Watering strange fruits: a study and analysis of the inadequate advising received by students of color at a predominantly white institutionJoseph, Eryka “Ree” (2020-05)Throughout predominantly white institutions nationwide, the contemporary issues surrounding race, access, ethnicity, and diversity have been put under an increasingly bright spotlight over the past decade, calling into question the impact these matters have on a Student of Color in regards to educational control. The main aim of this dissertation is to examine how Students of Color, attending predominantly white institutions, are not being supported in academic spaces, specifically in regards to academic advising. Moreover, how they are redefining and reclaiming what scholarship means to them. This dissertation will possibly be structured in five main chapters: (1) Introduction, referring to aim, scope and background reasoning, (2) Case Study, addressing the methodology and analysis of interviews, (3) Literary Analysis, addressing prior scholarly works surrounding this issue, (4) Solutions, discussion on how to fix the question at hand, and (5) Conclusions, Limitations and Future Research, discussing the relevance and how this can and will mostly be used for future implementation for master’s work, professors and future career work as a diversity and inclusion expert.
-
Social facilitators of and barriers to community college transfer student successFennimore, Lauren (2019-05)Students who transfer to four-year institutions from community colleges often encounter difficulty within their classes post-transfer and tend to graduate at lower rates than their peers who began at four-year institutions as freshman (Bailey, Jenkins, & Leinbach, 2005; Jenkins & Fink, 2016). Reasons for these lowered rates of success have been explored, but have often focused on academic reasons while neglecting any possible social causes. The current review aimed to explore what is known about the impact of social factors, such as belongingness, on community college transfer students' rates of persistence and academic success at four-year institutions. The literature was searched in a systematic way using a three-part search strategy, through which 21 articles were deemed eligible to be included and further evaluated. Several social factors emerged, including sense of belonging, the stereotype of a community college transfer student, and additional considerations for student success as well as social support from family, peers, faculty, and advisors. Most students reported the social factors identified to play a role in their success at the four-year institution. The findings from each theme are presented and future directions for research and programs to be used to address those factors mentioned are suggested.