Measuring the incessant need of Social Media as a marketing and communication tool in a small camp business.
Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Author
Brown, DarilynKeyword
social mediaConstant Contact
Camp Shane
weight loss camp
small business
marketing
communication
email marketing
internet
world wide web
social platforms
analytics
social media strategy
social media
content
Information Design and Technology
Date Published
2014-12-01
Metadata
Show full item recordAbstract
This project was created to examine Facebook, Twitter, and Constant Contact as a communication and marketing tool in a small camp business. Upon revealing how the three tools contribute to the businesses marketing and communication efforts, a social media strategy plan will be created based on the results. As social media and email marketing are said to have many effects on a company, primarily positive and beneficial, this research takes an unbiased approach to how it contributes to the business’ marketing and communication efforts. The Human Centered Design and Social Presence Theory will be used to help illustrate how my proposed social media strategy can be implemented to create an optimal user experience. Qualitative methods will also be utilized in the research and review of the business’ online marketing and communication activity. The overall goal of the project is to review how Facebook, Twitter, and Constant Contact on tribute to a business, how the business utilizes the platforms it is provided, and finally how these platforms can/should be used by creating a proposed social media strategy.Related items
Showing items related by title, author, creator and subject.
-
Black youth identity development: using the Black Lives Matter movement as a wake-up call for improved cultural attunement for non-black human service workersRodriguez, Tiana (2021-05)When considering youth development, it is essential to differentiate between non-Black youth and Black youth. Black youth may be struggling in other departments with family, addictions, homelessness, etc. but it is also essential to keep in mind that they are also Black which instantly puts targets on their back literally and figuratively due to institutionalized racism and the white supremacy so deeply rooted in our society. This is why using a human rights framework is significant to understanding and aiding Black youth development. Human service workers are historically human rights advocates, so this is a part of the work that they do.
-
Raise your voice : experiences of silent students in the classroomMoss, Alessandra F. (2020-05)Class participation may be an important part of students’ learning process, but many students remain silent in college classrooms. This study was a qualitative inductive inquiry exploring the classroom experiences of students who rarely participate in class. Fourteen semi-structured interviews were analyzed using coding methods adapted from grounded theory to gain insight into students’ opinions about class participation, their class participation habits, and beliefs about knowledge in general. Primary themes that emerged were wanting to avoid being wrong and experiencing anxiety, nervousness, or related physical symptoms as reasons not to participate. Students also articulated mostly engaging in low stakes participation, when the risk of being wrong was minimal, primarily when they felt prepared to answer correctly. A variety of beliefs about knowledge were articulated, including, knowledge comes from external authority, and knowledge comes from scientific research, evidence, replication, and consistency. No strong connections were found between beliefs about knowledge and class participation habits. Practical implications for educators and future directions are discussed.
-
Literature for liberation: the development and application of black children’s literatureVasta, Tessa America (2021-05)One of the greatest injustices being committed against minority people in the United States is a lack of representation in literature. The curriculum being used in the vast majority of schools lacks representation of anyone who is not white. The few times minorities are represented, it is stereotypical or racist. This lack of representation ultimately silences students and discourages them from engaging in school. Which then snowballs into greater problems later on, fewer opportunities, dropping out, school to prison pipeline. In order to lessen the achievement gap between white students and students of color, improvements must be made in the US education system.