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    Measuring the incessant need of Social Media as a marketing and communication tool in a small camp business.

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    Brown2014Social Media.pdf
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    Author
    Brown, Darilyn
    Keyword
    social media
    Facebook
    Instagram
    Twitter
    Constant Contact
    email
    Camp Shane
    weight loss camp
    small business
    marketing
    communication
    email marketing
    internet
    world wide web
    social platforms
    analytics
    social media strategy
    social media
    content
    Information Design and Technology
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    Date Published
    2014-12-01
    
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    URI
    http://hdl.handle.net/20.500.12648/945
    Abstract
    This project was created to examine Facebook, Twitter, and Constant Contact as a communication and marketing tool in a small camp business. Upon revealing how the three tools contribute to the businesses marketing and communication efforts, a social media strategy plan will be created based on the results. As social media and email marketing are said to have many effects on a company, primarily positive and beneficial, this research takes an unbiased approach to how it contributes to the business’ marketing and communication efforts. The Human Centered Design and Social Presence Theory will be used to help illustrate how my proposed social media strategy can be implemented to create an optimal user experience. Qualitative methods will also be utilized in the research and review of the business’ online marketing and communication activity. The overall goal of the project is to review how Facebook, Twitter, and Constant Contact on tribute to a business, how the business utilizes the platforms it is provided, and finally how these platforms can/should be used by creating a proposed social media strategy.
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