• Login
    View Item 
    •   Home
    • Doctoral Degree Granting Institutions
    • SUNY Polytechnic Institute
    • SUNY Polytechnic Institute Master's Theses and Projects
    • SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
    • View Item
    •   Home
    • Doctoral Degree Granting Institutions
    • SUNY Polytechnic Institute
    • SUNY Polytechnic Institute Master's Theses and Projects
    • SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of SUNY Open Access RepositoryCommunitiesPublication DateAuthorsTitlesSubjectsDepartmentThis CollectionPublication DateAuthorsTitlesSubjectsDepartmentAuthor ProfilesView

    My Account

    LoginRegister

    Campus Communities in SOAR

    Alfred State CollegeBrockportBroomeCantonDownstateEmpireFashion Institute of TechnologyFredoniaMaritimeNew PaltzOneontaOptometryOswegoPlattsburghSUNY Polytechnic InstituteSUNY PressUpstate Medical

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    The Influence of the DVD format on the College Selection Process

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    lanagan2011college selection.pdf
    Size:
    2.197Mb
    Format:
    PDF
    Download
    Average rating
     
       votes
    Cast your vote
    You can rate an item by clicking the amount of stars they wish to award to this item. When enough users have cast their vote on this item, the average rating will also be shown.
    Star rating
     
    Your vote was cast
    Thank you for your feedback
    Author
    Lanagan, Douglas F
    Keyword
    DVD College Recruitment
    college selection
    video
    promotion
    decision making
    sense making theory
    Date Published
    2011-01-01
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.12648/942
    Abstract
    This case study centers on the role of the DVD format in regards to the decision making process about selecting a college. This study centers on the possible role that a DVD could play in that selection process, and what features an effective DVD might include in order to play a role in that decision. A Pilot DVD was produced for recruitment purposes in the Radio-Television Broadcasting program at a small upstate New York community college. Qualitative interviews were conducted with administrators, Admissions staff, prospective, current, and future students.Surveys were also conducted, both in person and online. The production process and distribution of the DVD is described, and the role of the DVD in the decision making process for selecting a college was examined. The evolution of Web 2.0 technologies was also taken into account. The research indicates that the DVD format was useful to students in their decision making process regarding enrolling in the program. It was also determined in this case study that the impact of the DVD alone, when considered against all other media used in college recruitment and decision making, was difficult to ascertain.
    Collections
    SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects

    entitlement

     

    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.