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    Use of Effective Information Design Principles to Encourage Social Media Activism: Designing a Website for Global Social Issues to Enlist Change and Avoid Slacktivism

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    Masters_Thesis_Final_Project.pdf
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    Author
    League, BeLynn
    Lizardi, Ryan; First Reader
    Kahn, Russell; Second Reader
    Keyword
    social media activism
    slacktivism
    information design
    universal principles of design
    gamification
    design theory
    global awareness
    social issues
    website design for activism
    Date Published
    2018-05
    
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    URI
    http://hdl.handle.net/20.500.12648/907
    Abstract
    The scope of this paper examines the inherent issues that exist within the current constructs of social media activism, with the intent to better understand how to encourage proactive activism in participants and discourage ‘Slacktivism.’ The research herein explores the answer to whether or not effective principles of design theory can incite change and influence people to proactively participate in activism both online and in the real world environment, doing so at times, synonymously. The focus of this paper provides an overview of the research conducted, the challenges and obstacles that exist in social media activism, possible resolution, as well as examines the production of the website design element. The design process employed and described herein, is meant to effectively illustrate the ‘Universal Principles of Design,’ by creating a website that aims to promote social media activism (proactive participation). The objective of the website design process is meant to circumvent one of the dilemmas frequently faced in social media today, slacktivism (‘armchair/passive activism’), which has been explored and supported with the accompanying literature paper related to social media affordances and effective design that encourages active participation. Using a combined culmination of experience and education garnered to date in the M.S. IDT program, I have created a website prototype, adding infographics and visuals to ensure that the aforementioned project details would come to fruition by ensuring that elements of storytelling, color theory, grid layout and all theories learned to date are applied to the end goal. The project challenges, questions, limitations and future direction of the website design will be addressed within the content of this paper.
    Description
    A Master's Project submitted to the College of Arts and Sciences at SUNY Polytechnic Institute, Utica NY in partial fulfillment of the Master's of Science Degree.
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    SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects

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      Enhancing Community and Creating Unity Using a Mobile Application

      Ellis, Kayla; Stam, Kathryn; Thesis Advisor; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2019-05)
      This project involves the creation of a prototype mobile application for a multi-cultural community center in Utica, NY, the Midtown Utica Community Center (MUCC). It is an inclusive multicultural and refugee-friendly space for members to come and join in on different programs, activities, and services that the center offers. Hundreds of families utilize the open and welcoming space on a weekly basis and it serves as a place for them to congregate and come together. It is a place filled with heritage and members who are friends, but see themselves as family. This is where the idea for a mobile application stemmed from. This mobile application would be used by both members and nonmembers of the community center, as well as the staff, executive board, and volunteers. The goal of the application is to enhance the sense of community and bring a feeling of unity to the members of the organization. In this unique scenario, since the application is being built for a community center, the sense of “community” is already present—the utilization of technology such as a mobile application will only enhance, build upon, and create a sense of unity for the current and soon-to-be members of this organization. For the most part, members of this center are made up of various youth age groups. In this paper, I will explore research that has been conducted on the use of mobile technology and applications by youth as well as ways to keep them engaged and interacting with an application on a daily basis. Another area for exploration is the idea of using the application to an application on a daily basis. Another area for exploration is the idea of using the application to be in two places at once, to communicate with peers even though they may not physically be present at the center.

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