Association of Hindu Society Web Presence: Marketing for a Community Project

Abstract

This paper illustrates how three graduate students created a unified community voice and spread the ideas of a small group of Bhutanese-Nepali refugees in Utica, New York. Not only did the group meet with the client in his environment to attempt to understand the cultural concerns, they developed a user friendly, professional website dedicated to the mission and history of the Association of Hindu Society of Utica, New York. They interviewed members of the congregation to develop content and developed a comprehensive marketing plan in an effort to connect the 150 Hindu members living in the city of Utica as well as to try and encourage new members to practice the faith of this group. As a result the group reached over 150 members through social networking sites and are continuously trying to generate popularity to this cultural group within the community. A comprehensive overview of the project is outlined within this document with specific attention given to the marketing plan. The marketing efforts were specific to the unique needs of the Hindu practicing Bhutanese-Nepali refugees living in Utica, NY and may not be generalizable to the population at large.