• Bridges: An All-in-One Resource App to Help Narrow the Digital Divide

      Jofre, Ana; Torres, Abigail; Jofre, Ana; First Reader; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2020-12)
      goal of this project is to design a user-friendly mobile application prototype for people who are disadvantaged by the digital divide. This includes people who are of lower income and those who live in areas where internet isn't accessible or expensive. This application can be accessed through IOS devices as well as a text messaging service system for those without said device. It is an application that will be extremely easy to use and manage, and where users will be able to access multiple resources to gain not only digital literacy but find places that offer computer labs and internet for free, in case neither is available at home. The mobile application's goal is to create resource where the user has everything, they need in a way that is easily accessible; a product that is not currently on the market. In this paper, I will not only explore research on what the digital divide is, but also how it affects those who are disadvantaged by it and ways we can start to help narrow the gap. I will also explore the advantages of mobile applications and how it can be used to narrow the digital divide.
    • Measuring the incessant need of Social Media as a marketing and communication tool in a small camp business.

      Brown, Darilyn (2014-12-01)
      This project was created to examine Facebook, Twitter, and Constant Contact as a communication and marketing tool in a small camp business. Upon revealing how the three tools contribute to the businesses marketing and communication efforts, a social media strategy plan will be created based on the results. As social media and email marketing are said to have many effects on a company, primarily positive and beneficial, this research takes an unbiased approach to how it contributes to the business’ marketing and communication efforts. The Human Centered Design and Social Presence Theory will be used to help illustrate how my proposed social media strategy can be implemented to create an optimal user experience. Qualitative methods will also be utilized in the research and review of the business’ online marketing and communication activity. The overall goal of the project is to review how Facebook, Twitter, and Constant Contact on tribute to a business, how the business utilizes the platforms it is provided, and finally how these platforms can/should be used by creating a proposed social media strategy.