Browsing SUNY Polytechnic Institute by Subject "marketing strategy"
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Developing Content for a Cross-Cultural Website: Integrating Web Strategies, Cultural Considerations and Blogging TechniquesUsing new technologies to create an online and community presence for diverse cultures requires extensive planning and strategizing. This paper illustrates some of the issues and methods to consider when developing content for a cross-cultural website and establishing a foundation for a novice user to take over. The purpose of the project behind this paper was to promote awareness on a Bhutanese-Nepali refugee group who resettled in Utica, New York and educate the community on their Hindu religion and cultural practices. A group of graduate students who worked with the refugees built a userfriendly website (https://hauny001.wordpress.com), created content that would set the right tone and provide useful information and implemented an effective marketing strategy.