• The Application of Social Networks to the Marketing of Industrial Products

      Perlstein, Roger (2010-12-01)
      Social networking changes the way people share ideas and communicate. Advantages in portability, reach, and access contribute to acceptance of social networks and the likelihood that they will continue to grow. While these systems were initially used by individuals, they were not as widely employed by businesses. Some firms however are leveraging these tools and integrating social networking into their marketing. Where social networks are used by businesses, they are primarily focused on consumer goods, home and family, electronics and entertainment. Business-to-business applications are not as widely used and some question whether such tools offer significant benefits in such settings. This thesis studies social network marketing for a vehicle lift manufacturer. It addresses viability, strategy and practices for a vehicle maintenance equipment manufacturer. It analyzes data collected from other similar companies to identify best practices for the use of such tools and details the current state of the industry for this market.
    • The Effects of Facebook Images on Women’s Self-Esteem and Body Image

      PladoCostante, MaryMargaret (2013-05-01)
      This project looked at the effects Facebook images have on women’s self-esteem and body image. Previous studies have shown how women are negatively effected by the images they are presented with in the media by way of magazines and television. Therefore, with this study my goal was to see if the same was held true through social media such as Facebook. For this project I analyzed Elle, Glamour and Vogue’s Facebook pages. In particular I analyzed 40 images of women on each of their Facebook pages. From there I wanted to find if the number of likes the images received were related to how sexualized the women were in each of the images. Through this study I found that highly sexualized images do receive more likes than images that were less sexualized. This conclusion supported by hypothesis. In addition, the following study shows how marketing and advertising has not changed as technology has advanced. Even through social media, women are constantly being exposed to images that can have a negative impact on them in a variety of ways.
    • Measuring the incessant need of Social Media as a marketing and communication tool in a small camp business.

      Brown, Darilyn (2014-12-01)
      This project was created to examine Facebook, Twitter, and Constant Contact as a communication and marketing tool in a small camp business. Upon revealing how the three tools contribute to the businesses marketing and communication efforts, a social media strategy plan will be created based on the results. As social media and email marketing are said to have many effects on a company, primarily positive and beneficial, this research takes an unbiased approach to how it contributes to the business’ marketing and communication efforts. The Human Centered Design and Social Presence Theory will be used to help illustrate how my proposed social media strategy can be implemented to create an optimal user experience. Qualitative methods will also be utilized in the research and review of the business’ online marketing and communication activity. The overall goal of the project is to review how Facebook, Twitter, and Constant Contact on tribute to a business, how the business utilizes the platforms it is provided, and finally how these platforms can/should be used by creating a proposed social media strategy.
    • SipNrate: Mobile Application for New York State Wines

      Choquette, Rebecca E (2015-12)
      It is estimated that 893 million gallons of wine were consumed in 2014, according www.wineinstitute.org, which is an increase of 228 million gallons from ten years ago. In addition mobile phone usage has soared with 90% of American adults owning a cell phone and 50% of those cell phone users, use their phones to download mobile applications, according to the Pew Research Center. Due to increases in both wine consumption and cell phone usage/mobile downloads it showed a clear need for a mobile application to assist consumers in making an informed decision prior to purchasing wine. The prototype was created using mokeupphone.com, a free online tool. Cooley’s theory of Human Centered Design was used during the creation of this mock up to insure that it would be all around user friendly. The mock ups created aide in the understanding of why this mobile application is needed, furthermore this paper explores the need for this mobile application through research in wine consumption, wine marketing and cell phone usage. The protoypes created for this project are embedded as images throughout the paper with clearly labeled image numbers to coincide with the labeling in the paper.