• The Application of Social Networks to the Marketing of Industrial Products

      Perlstein, Roger (2010-12-01)
      Social networking changes the way people share ideas and communicate. Advantages in portability, reach, and access contribute to acceptance of social networks and the likelihood that they will continue to grow. While these systems were initially used by individuals, they were not as widely employed by businesses. Some firms however are leveraging these tools and integrating social networking into their marketing. Where social networks are used by businesses, they are primarily focused on consumer goods, home and family, electronics and entertainment. Business-to-business applications are not as widely used and some question whether such tools offer significant benefits in such settings. This thesis studies social network marketing for a vehicle lift manufacturer. It addresses viability, strategy and practices for a vehicle maintenance equipment manufacturer. It analyzes data collected from other similar companies to identify best practices for the use of such tools and details the current state of the industry for this market.
    • Climate Change: Restaurant and Employee Awareness Through the Use of Tutorials

      Rowe, Amy (2015-12)
      Restaurants have a profound affect on climate change because of the large amounts of water and food that is discarded by the food industry on a daily basis. Most restaurant employers are not educated enough about food waste and its affect on climate change; so, these employers do not educate their employees on the best practices to avoid food waste. However, many companies use multimedia learning to train employees on menu offerings, company policies, payroll or other pertinent information, but do not use the opportunity to educate employees and customers about the food industry’s affects on climate change. Tutorials with infographics are a large part of multimedia learning because it offers a way for learners to do things, such as, selfinteract, read, solve problems, and answer questions. With distance learning becoming more and more popular, tutorial style teaching is as well. Multimedia learning aids are costeffective for restaurants because it accommodates multiple learning styles while covering a lot of material at once. As demonstrated by this project’s website, tutorials and infographics, when used in a multimedia setting, can motivate restaurant employees to learn about important issues, like climate change. This paper seeks to find, and to discuss, what restaurants are doing to educate employees about climate change, what the significance of climate change means to a restaurant’s best practices, and how multimedia learning can educate and influence restaurant employees to move toward best practices which will then help reverse the effects of climate change.