• Design and Implement a Small Business with Digital Marketing Be Happy, Se Feliz: Find Your Happiness and Learn to Put It First

      Stam, Kathryn; Thesis Advisor; Lizardi, Ryan; Second Reader; Flores, Jacqueline (2021-05)
      The purpose of this study was to identify and organize a plan to market an Airbnb vacation rental property in the Caribbean by a single female parent in her 30’s. The study includes research on Universal Design Uses for Marketing in Tourism or Travel, Digital Marketing/Social Media Marketing (including for travel sites) and Small business and branding development. The design of the study includes a proposal, methodology for the design and the production of digital artifacts including branding development with personal website and social media sites. This capstone project was developed and implemented using graphic design concepts, digital photography’s composition techniques, user experience considerations, evaluation of select technologies and select Universal Principles of Design. Throughout the research and design process, similar social media accounts and websites were reviewed to identify likeability, professionalism and conclusions were drawn for why some sites were liked or followed more than others. While viewing sites, session duration, or length of time spent, was also taken into consideration. The successful concepts on these sites were also taken into consideration or applied in the production of web-based marketing materials and platforms to support marketing the rental property in the Caribbean for this capstone. Branding was a major component of successful marketing for all sites. In summary, leveraging many SUNY Polytechnic Information Design and Technology course concepts from Digital Photography, User Experience, Graphic Design and Evaluating Information Technology a new brand was formed: Be Happy, Se Feliz. Branding was designed utilizing elements from graphic design and digital photography, from development of vision and mission statements, audience focus, logo design, typography selection, color palette selection and site development. Several concepts from “Universal Principles of Design” (Lidwell et al., 2010) were reviewed and utilized in the design for projecting the users into an idealistic vacation environment. This was the primary focus of the marketing techniques utilized. Final selection of the tools and platforms used were conducted by utilizing techniques from Evaluating Information Technology.
    • Evaluating The Effective Design Of Web-Based Learning Environments For Promotional Marketing Team Directives

      Swistak, Lydia (2014-05-01)
      This project seeks to evaluate the use of proper design choices in the development of Web based learning tools, specifically instructional videos for developing successful promotional marketing campaigns, and asks can the use of proper design choices capture the learner’s attention, while being relevant to their needs, increase their confidence and provide overall satisfaction? For the project, I created a series of instructional videos using Microsoft PowerPoint and Camtasia II for Mac, a screen recording software product and created a Google Site to organize and host the videos. The website URL is: https://sites.google.com/site/powerofpromotion/. The videos detail the step-by-step process of developing an effective promotional marketing campaign utilizing Progressive Disclosure techniques from of the Universal Principles of Design, as described by Lidwell, Holden and Butler (2003). The videos are comprised of strong visuals and narrations that combine with to-the-point dialogue and information to conclude that the use of strong design elements when combined with will lead to a successful instructional web-based learning tool.
    • POLITICAUSE.NET: DEVELOPING A VIRTUAL CROWDSOURCING COMMUNITY TO INCREASE THE ENGAGEMENT OF WOMEN IN POLITICS

      Stam, Kathryn; Thesis Advisor; Lizardi, Ryan; Second Reader; Topping, Veronique (2020-05)
      For the past 40 years, the continued growth and engagement of women in the political process has created opportunities to increase the influence of the female electorate. Through grassroots political activism, community networks, and online advocacy, women voters have been galvanized to come together collectively to take action to address relevant political issues, but this rising political enthusiasm has not translated into an equal focus on women's issues or equal representation in Congress. This thesis examines the factors that have contributed to the growth and influence of women's political advocacy and explores women's political engagement/activism, traditional vs. online activism, the effectiveness of all-women online networks, and female voter demographics. Based on this research, I developed a virtual crowdsourcing community as a shared space for members to propose and discuss important and timely women's issues including domestic violence, reproductive health, and pay equity and to collaborate to suggest relevant legislation to political leaders. The purpose of this social network is provide a platform for women activists and constituents to connect with others who want to advance the political causes that are relevant to women and to increase the engagement of women in politics to achieve gender equality in local and national government.