• Research Paper And Video Project About Music Technology Evolution And Its Effects On Artist Revenue and Consumer Listening

      Stam, Kathryn; Thesis Advisor; Lizardi, Ryan; Second Reader; Lazar, Neer (2021-06)
      In this paper I will try to show how the technology that changed over time affected both artists and music consumers. The theory from some of the literature I found is that disruptions in music technology also had many economic impacts to both artists and their audience. In the literature it is suggested that streaming rectified the revenue hit that was derived from the ill effects of digital piracy. In this paper and in the accompanying video that can be found here - https://drive.google.com/file/d/15IIBwwFLZqpnfqPl_pqmR YsAHgfjMuiN/view?usp=sharing I will describe the evolution of the technological changes and show that these advances also had the same exponential curve in change very similar to the changes that occurred in print although the ability to record sound arrived thousands of years after the ability to record letters and words. However, at some point the technological changes created the same kind of disruptions - meaning the ability to record sound and transport it and listen to it in various ways. This created markets and economic advancements that were not there before - again similar in many ways to technological changes in other fields. Later in this paper I will focus on the last few years of these changes with an emphasis on streaming technologies. This in my opinion a change that is still ongoing and was transformational in the way revenue distribution came back after a very tough time that included a breakdown in the established industry and the piracy that affected it during this crisis. Another theory is that the instant gratification of on demand technology that gives consumers exactly what they want when they want it was also solved with streaming music services. The literature that I chose to cite and that I based my research on was primarily from trade magazines and industry news. These articles paint a picture of a changing landscape in the music industry and also talk about some of my ideas that led me to research and write this paper.
    • Using Uses and Gratifications Theory to Create a Successful Twitch Channel

      Stam, Kathryn; Thesis Advisor; Lizardi, Ryan; Second Reader; Jones, Anthony (2021-05)
      Twitch.tv has steadily gained popularity since its debut on the social media scene in 2011. Bringing a new live element to typical content creation, Twitch fosters a dynamic relationship between content creators, known as streamers, and their audience of viewers. This unique relationship allows direct, real-time communication between content creators and viewers, allowing viewers to directly influence the content that is broadcast. Uses and gratifications theory states that users will seek the most efficient tool to gratify their needs. Once a content creator defines the primary motives of Twitch users, they can adjust their content to gratify the audience’s needs. By viewing Twitch through the lens of uses and gratifications theory, one can construct a Twitch channel that will quickly achieve success. In this case, I have created Zero Lives Gaming, a twitch channel that can be found at twitch.tv/zero_lives_gaming