• Bridges: An All-in-One Resource App to Help Narrow the Digital Divide

      Jofre, Ana; Torres, Abigail; Jofre, Ana; First Reader; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2020-12)
      goal of this project is to design a user-friendly mobile application prototype for people who are disadvantaged by the digital divide. This includes people who are of lower income and those who live in areas where internet isn't accessible or expensive. This application can be accessed through IOS devices as well as a text messaging service system for those without said device. It is an application that will be extremely easy to use and manage, and where users will be able to access multiple resources to gain not only digital literacy but find places that offer computer labs and internet for free, in case neither is available at home. The mobile application's goal is to create resource where the user has everything, they need in a way that is easily accessible; a product that is not currently on the market. In this paper, I will not only explore research on what the digital divide is, but also how it affects those who are disadvantaged by it and ways we can start to help narrow the gap. I will also explore the advantages of mobile applications and how it can be used to narrow the digital divide.
    • Critical Document Design: A Survey of Considerations for the Next Generation of Procedures Used in High-Risk Organizations

      Jofre, Ana; McLaren, Elizabeth A.; Jofre, Ana; First Reader; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2020-12)
      Since the innovation of the pre-flight cockpit checklist first made the Boeing B-17 safe to fly, several high-risk industries have adopted the approach, to varying degrees. This paper reviews regulatory findings and recommendations from formal investigations following incidents across multiple high-risk industries to identify areas how checklists may be misused, misunderstood, or where they could have been of value to operators who didn't use them. The recommendations are then compared against current findings in information design and usability, and conclude with recommendations for how the future of electronic documentation may further improve the usability experience of operators and their teams, and ensure the safety of the public around them.
    • Designing an Instructional Informative Website for Pet Owners

      Jofre, Ana; Ortiz, Sherman; Jofre, Ana; First Reader; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2020-12)
      Searching for pet owners' information on the world wide web can be difficult and confusing due to the many different websites on must scroll through depending on your search results. With the rise of social media, forums, online pet stores, and blogs there are more websites to look into. Although these websites have articles on pet information, they are often opinionated, lacking in follow up information or simply unfinished. This paper looks into the development of a site with the end users' navigation in mind for all their pets primary concerns. This website is made for user's accessing information about their pets. Using a classic template website builder, the site is able to be updated in real time with ease as more information becomes available. The website's user experience is evaluated by analyzing survey information. The end user experience, the most important aspect of any website, comprises navigation, clarity, and simplicity. Prototype website link: https://soaj926.wixsite.com/mysite-2
    • Developing Helpdesk Mobile App to Support Classroom Technology During COVID-19 Pandemic

      Jofre, Ana; Reed, Allen; Jofre, Ana; First Reader; Yucel, Ibrahim; Second Reader (SUNY Polytechnic Institute, 2020-12)
      This research project is a prototype of a mobile application that would be dedicated to the Syracuse University faculty members and students and serve as service mobile app providing helpdesk support for classroom technology issues. The development of this mobile application uses Universal Design Principles focuses on Human-Centered Design theory, and the app build upon a user’s needs. The prototype has been created using Adobe XD, the prototypes are made to be high fidelity and fully interactive so it can be used for usability test. This research project paper intends to determine the benefit of using mobile app for helpdesk support during the COVID-19 pandemic, and to find out if using helpdesk mobile app could enhance IT services and the time needed to response to classroom technology issue. The fully interactive prototype can be viewed through the link below: https://xd.adobe.com/view/138af8a5-29bd-4571-ac9c-1fc76adff40a-46d9/?fullscreen&hints=off
    • Game Streaming in the Wake of a Pandemic: Topic: Live Streaming and Branding

      Jofre, Ana; Martucci, Nicholas; Jofre, Ana; First Reader; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2020-12)
      The purpose of this study is to determine what the key motivational factors for creating a live stream gaming channel in the wake of a global pandemic are. This is executed by generating a series of podcast interviews from live streamers, generating branding for the launch of a live stream gaming channel and launching the channel. With the world in a current state of emergency, the live streaming industry under Twitch.tv has boomed, giving streamers and viewers alike an opportunity to interact, communicate, and form communities like never before in the shadow of these pressing times. In light of this, we seek an escape from the harsh reality that is quarantine and find comfort in engaging with others all the while having fun indoors.
    • THE POWER OF BRAND DEVELOPMENT: Leveraging Branding to Effectively Engage Customers

      Jofre, Ana; Pondolfino, Amy; Jofre, Ana; First Reader; Lizardi, Ryan; Second Reader (SUNY Polytechnic Institute, 2020-12)
      This paper explores the relationship between brand development and customer engagement. Customer brand engagement and customer engagement theories and models are examined through existing literature. Concrete steps to advance customer engagement are identified. Artifacts are created as part of a comprehensive branding package to guide a children's museum, Oneonta World of Learning (OWL), through their branding process.