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dc.contributor.authorBullinger, Jonathan M.
dc.contributor.authorSalvati, Andrew J.
dc.date.accessioned2023-03-17T15:56:59Z
dc.date.available2023-03-17T15:56:59Z
dc.date.issued2011
dc.identifier.citationBullinger, J. Salvati, A. (2011). A theory of brand WW2. Reconstruction: Studies in Contemporary Culture, 11(4).en_US
dc.identifier.urihttp://reconstruction.digitalodu.com/Issues/114/Salvati-Bullinger.shtml
dc.identifier.urihttp://hdl.handle.net/20.500.12648/8508
dc.description.abstractMyths about the Second World War, grounded within stores of knowledge, often act as narrative templates to be drawn upon by collective memory. These myths and memories are transformed and commodified in a reductive manner into a brand encompassing simplistic narratives, easily recognized visual signifiers (including logo, colors, and associated symbols), and emotional cues that connect with the audience. This posits a theory that what most individuals today interact with is not a fragment of memory related to World War Two but rather a reductive representation sold as BrandWW2.en_US
dc.language.isoen_USen_US
dc.publisherReconstruction: Studies in Contemporary Cultureen_US
dc.subjectCulture studiesen_US
dc.subjectMediaen_US
dc.subjectVisual cultureen_US
dc.subjectWorld War 2en_US
dc.subjectPopular memoryen_US
dc.subjectBrandingen_US
dc.titleA Theory of Brand WW2en_US
dc.typeArticle/Reviewen_US
dc.source.journaltitlereconstruction: studies in contemporary cultureen_US
dc.description.versionVoRen_US
refterms.dateFOA2023-03-17T15:56:59Z
dc.description.institutionSUNY Oneontaen_US
dc.description.departmentCommunication and Mediaen_US
dc.description.degreelevelN/Aen_US
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