A Theory of Brand WW2
dc.contributor.author | Bullinger, Jonathan M. | |
dc.contributor.author | Salvati, Andrew J. | |
dc.date.accessioned | 2023-03-17T15:56:59Z | |
dc.date.available | 2023-03-17T15:56:59Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Bullinger, J. Salvati, A. (2011). A theory of brand WW2. Reconstruction: Studies in Contemporary Culture, 11(4). | en_US |
dc.identifier.uri | http://reconstruction.digitalodu.com/Issues/114/Salvati-Bullinger.shtml | |
dc.identifier.uri | http://hdl.handle.net/20.500.12648/8508 | |
dc.description.abstract | Myths about the Second World War, grounded within stores of knowledge, often act as narrative templates to be drawn upon by collective memory. These myths and memories are transformed and commodified in a reductive manner into a brand encompassing simplistic narratives, easily recognized visual signifiers (including logo, colors, and associated symbols), and emotional cues that connect with the audience. This posits a theory that what most individuals today interact with is not a fragment of memory related to World War Two but rather a reductive representation sold as BrandWW2. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Reconstruction: Studies in Contemporary Culture | en_US |
dc.subject | Culture studies | en_US |
dc.subject | Media | en_US |
dc.subject | Visual culture | en_US |
dc.subject | World War 2 | en_US |
dc.subject | Popular memory | en_US |
dc.subject | Branding | en_US |
dc.title | A Theory of Brand WW2 | en_US |
dc.type | Article/Review | en_US |
dc.source.journaltitle | reconstruction: studies in contemporary culture | en_US |
dc.description.version | VoR | en_US |
refterms.dateFOA | 2023-03-17T15:56:59Z | |
dc.description.institution | SUNY Oneonta | en_US |
dc.description.department | Communication and Media | en_US |
dc.description.degreelevel | N/A | en_US |
dc.accessibility.statement | Electronic Accessibility Statement: SUNY Oneonta is committed to providing equal access to college information by ensuring our digital content is accessible by everyone regardless of physical, sensory, or cognitive ability. This item has been checked by Adobe Acrobat Accessibility Check and remediated with the following result: [Remediation: title, language, Header tags, background tags, auto tab order, alt text, // Hazards: tagged annotation]. To request further accessibility remediation on this SOAR repository item for your specific needs, please contact openaccess@oneonta.edu. | en_US |