A Theory of Brand WW2

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Author
Bullinger, Jonathan
Salvati, Andrew J.
Keyword
Culture studies
Media
Visual culture
World War 2
Popular memory
Branding
Journal title
reconstruction: studies in contemporary culture
Date Published
2011

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URI
http://reconstruction.digitalodu.com/Issues/114/Salvati-Bullinger.shtml; http://hdl.handle.net/20.500.12648/8508
Abstract
Myths about the Second World War, grounded within stores of knowledge, often act as narrative templates to be drawn upon by collective memory. These myths and memories are transformed and commodified in a reductive manner into a brand encompassing simplistic narratives, easily recognized visual signifiers (including logo, colors, and associated symbols), and emotional cues that connect with the audience. This posits a theory that what most individuals today interact with is not a fragment of memory related to World War Two but rather a reductive representation sold as BrandWW2.
Citation
Bullinger, J. Salvati, A. (2011). A theory of brand WW2. Reconstruction: Studies in Contemporary Culture, 11(4).
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