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dc.contributor.authorBullinger, Jonathan M.
dc.date.accessioned2023-03-17T13:49:37Z
dc.date.available2023-03-17T13:49:37Z
dc.date.issued2022
dc.identifier.citationJonathan M. Bullinger (2022) Marvel tells / sells its own history: figureheads, promotion, curation, and application, 1982-1987, Journal of Graphic Novels and Comics, 14:2, 171-185, DOI: 10.1080/21504857.2022.2040555en_US
dc.identifier.doihttps://doi.org/10.1080/21504857.2022.2040555
dc.identifier.urihttp://hdl.handle.net/20.500.12648/8504
dc.description.abstractThis research explores Marvel Comics Group’s (MCG) efforts to actively construct and sell its own history during the early-to-mid 1980s. This active historicization was achieved through persistent promotion by company figurehead Stan Lee and fans-turned-professionals actively curating the history in an official capacity. The historical reference products focused on the growing direct market-based older fan types of cultists, enthusiasts, and petty producers and younger, newer consumers and fans attracted to the authority of both history and official releases. These reference materials included encyclopaedias (Official Handbook of the Marvel Universe), a promotional arm (Marvel Age), an official history (The Marvel Saga), commemorative ceremony (1986ʹs 25th Anniversary), and New Universe that in contrast reaffirmed the specialness of the original Marvel Universe. MCG’s efforts from 1982 to 1987 provide a rare instance to watch history actively be constructed, curated, sold, and applied and to illustrate to us the power inherent within such actions.en_US
dc.description.sponsorshipThis paper was originally supported via travel funds from SUNY Geneseo and by the collections located at the University of Wyoming’s American Heritage Center and San Diego State University’s Special Comic Arts Collection.en_US
dc.language.isoen_USen_US
dc.publisherTaylor & Francisen_US
dc.subjectComic book historicizationen_US
dc.subjectMarvel 25th anniversaryen_US
dc.subjectComic book historyen_US
dc.subjectMarvel Sagaen_US
dc.subjectOfficial Handbook of the Marvel Universeen_US
dc.titleMarvel tells / sells its own history: figureheads, promotion, curation, and application, 1982-1987en_US
dc.typeArticle/Reviewen_US
dc.source.journaltitleJournal of Graphic Novels and Comicsen_US
dc.description.versionAMen_US
refterms.dateFOA2023-03-17T13:49:38Z
dc.description.institutionSUNY Oneontaen_US
dc.description.departmentCommunication and Mediaen_US
dc.description.degreelevelN/Aen_US
dc.accessibility.statementElectronic Accessibility Statement: SUNY Oneonta is committed to providing equal access to college information by ensuring our digital content is accessible by everyone regardless of physical, sensory, or cognitive ability. This item has been checked by Adobe Acrobat Accessibility Check and remediated with the following result: [Remediation: title / No known hazards]. To request further accessibility remediation on this SOAR repository item for your specific needs, please contact openaccess@oneonta.edu.en_US


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