Marvel tells / sells its own history: figureheads, promotion, curation, and application, 1982-1987
dc.contributor.author | Bullinger, Jonathan M. | |
dc.date.accessioned | 2023-03-17T13:49:37Z | |
dc.date.available | 2023-03-17T13:49:37Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Jonathan M. Bullinger (2022) Marvel tells / sells its own history: figureheads, promotion, curation, and application, 1982-1987, Journal of Graphic Novels and Comics, 14:2, 171-185, DOI: 10.1080/21504857.2022.2040555 | en_US |
dc.identifier.doi | https://doi.org/10.1080/21504857.2022.2040555 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12648/8504 | |
dc.description.abstract | This research explores Marvel Comics Group’s (MCG) efforts to actively construct and sell its own history during the early-to-mid 1980s. This active historicization was achieved through persistent promotion by company figurehead Stan Lee and fans-turned-professionals actively curating the history in an official capacity. The historical reference products focused on the growing direct market-based older fan types of cultists, enthusiasts, and petty producers and younger, newer consumers and fans attracted to the authority of both history and official releases. These reference materials included encyclopaedias (Official Handbook of the Marvel Universe), a promotional arm (Marvel Age), an official history (The Marvel Saga), commemorative ceremony (1986ʹs 25th Anniversary), and New Universe that in contrast reaffirmed the specialness of the original Marvel Universe. MCG’s efforts from 1982 to 1987 provide a rare instance to watch history actively be constructed, curated, sold, and applied and to illustrate to us the power inherent within such actions. | en_US |
dc.description.sponsorship | This paper was originally supported via travel funds from SUNY Geneseo and by the collections located at the University of Wyoming’s American Heritage Center and San Diego State University’s Special Comic Arts Collection. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Taylor & Francis | en_US |
dc.subject | Comic book historicization | en_US |
dc.subject | Marvel 25th anniversary | en_US |
dc.subject | Comic book history | en_US |
dc.subject | Marvel Saga | en_US |
dc.subject | Official Handbook of the Marvel Universe | en_US |
dc.title | Marvel tells / sells its own history: figureheads, promotion, curation, and application, 1982-1987 | en_US |
dc.type | Article/Review | en_US |
dc.source.journaltitle | Journal of Graphic Novels and Comics | en_US |
dc.description.version | AM | en_US |
refterms.dateFOA | 2023-03-17T13:49:38Z | |
dc.description.institution | SUNY Oneonta | en_US |
dc.description.department | Communication and Media | en_US |
dc.description.degreelevel | N/A | en_US |
dc.accessibility.statement | Electronic Accessibility Statement: SUNY Oneonta is committed to providing equal access to college information by ensuring our digital content is accessible by everyone regardless of physical, sensory, or cognitive ability. This item has been checked by Adobe Acrobat Accessibility Check and remediated with the following result: [Remediation: title / No known hazards]. To request further accessibility remediation on this SOAR repository item for your specific needs, please contact openaccess@oneonta.edu. | en_US |