Average rating
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Star rating
Your vote was cast
Thank you for your feedback
Thank you for your feedback
Author
Bullinger, Jonathan M.Journal title
Teaching Media QuarterlyDate Published
2015
Metadata
Show full item recordURI
https://pubs.lib.umn.edu/index.php/tmq/article/view/624; http://hdl.handle.net/20.500.12648/8503Abstract
The branding of experience, which works to strengthen consumption practices by tying them into social and group behavior, is an extension of previous efforts that likewise attempt to brand traditionally non-commodified societal institutions including education (Twitchell, 2004), religion (Banet-Weiser, 2012; Twitchell, 2004), and our everyday lives (Moor, 2007). The logic of branding has crept into areas of our lives that previously were not branded – into large institutions like schools and museums and into micro-level everyday experiences and social relationships. This is possible today, in part, due to the rise of networked, social-media-based, smart phone technology that transforms our communication and looking into labor. This communication is increasingly visual; photos, gifs, video, and emoticons, for example, mirror the basic components of a brand.Citation
Bullinger, Jonathan M.(2015) "Experiential Branding and Curating the Social Space." Teaching Media Quarterly, 3(4) https://pubs.lib.umn.edu/index.php/tmq/article/view/624The following license files are associated with this item:
- Creative Commons
Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International