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dc.contributor.authorVickery, Zachary
dc.date.accessioned2022-06-23T13:27:08Z
dc.date.available2022-06-23T13:27:08Z
dc.date.issued2022-06-17
dc.identifier.urihttp://hdl.handle.net/20.500.12648/7346
dc.descriptionPresented at New York Annual Conference 2022.en_US
dc.description.abstractInspired by the findings in Julianna Maiorano’s thesis “Engagement Levels on Social Media: A Case Study of Sojourner Truth Library’s Instagram”, the College Archivist Librarian at SUNY Oswego followed recommendations to increase engagement with distinct communities (internal campus members and external researchers) through the official social media accounts of Penfield Library. Julianna’s primary findings showed posts that including faces in photographs on social media indeed increase engagement, and that libraries should increase featuring faces in social media posts to increase engagement with patrons. Posts on Twitter and Instagram created by the College Archivist Librarian during 2021 were tracked, statistics were pulled from the respective platforms, and means were established to measure two groups (face/no face, human/no human) against the total post average. Poster information includes engagement strategies, data from the social media platforms, and low-to-no cost recommendations for increasing the social media presence of an archive.en_US
dc.language.isoen_USen_US
dc.publisherNew York Archives Conferenceen_US
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjectSocial Mediaen_US
dc.subjectArchivesen_US
dc.titleFace-to-Face with Social Media: One Archivist's Approach to Engagementen_US
dc.typePresentationen_US
dc.description.versionAMen_US
refterms.dateFOA2022-06-23T13:27:08Z
dc.description.institutionSUNY Oswegoen_US
dc.description.departmentPenfield Libraryen_US
dc.description.degreelevelN/Aen_US


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Except where otherwise noted, this item's license is described as Attribution-NonCommercial 4.0 International