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    FeelGood Scrubs (ESRAP Student Merchandising Competition)

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    2022-SRCA_Dunfield_ESRAP_Poste ...
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    Poster
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    Author
    Dunfield, Erin
    Keyword
    Student research
    Date Published
    2022
    
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    URI
    http://hdl.handle.net/20.500.12648/7338
    Abstract
    As of 2017, there were 18 million healthcare workers in the United States, with healthcare being named the fastest growing sector of the U.S. economy. The effects of COVID-19 have resulted in a high demand for medical apparel in today’s new age of sustainable consumerism, with the healthcare apparel market projected to reach 1.45 billion USD by 2027. This conceptual project introduces a socially responsible fashion retailer called FeelGood Scrubs that addresses the growing need for sustainable high-quality clothing for medical professionals. This project was selected as a finalist in the international student merchandising competition organized by Educators for Socially Responsible Apparel Practices (ESRAP). FeelGood Scrubs is an e-commerce platform committed to mindfully creating long-lasting apparel for medical professionals to wear on the job and off without sacrificing transparency, circularity, design, philanthropy, or inclusivity. We sell primarily through our website and app direct-to-consumer as well as wholesale to hospitals, medical schools, and other medical institutions. We want medical professionals to feel good in and feel good about their scrubs. With light-weight design made from 100% biodegradable or recyclable materials and maximum functionality, we promise to help preserve the planet while frontline workers save lives in their FeelGood scrubs. Our goal as a brand is to create a climate positive and fully transparent supply chain that brings the highest quality, fashion forward scrubs to frontline workers across the world at an affordable price by 2025.
    Description
    Electronic Accessibility Statement: SUNY Oneonta is committed to providing equal access to college information by ensuring our digital content is accessible by everyone regardless of physical, sensory, or cognitive ability. This item has been checked by Adobe Acrobat Accessibility Check and remediated with the following result: [Poster remediation: title / Hazards: not screen readable; color contrast, alt text, table headers]. To request further accessibility remediation on this SOAR repository item for your specific needs, please contact openaccess@oneonta.edu.
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