As of 2017, there were 18 million healthcare workers in the United States, with healthcare being named the fastest growing sector of the U.S. economy. The effects of COVID-19 have resulted in a high demand for medical apparel in today’s new age of sustainable consumerism, with the healthcare apparel market projected to reach 1.45 billion USD by 2027. This conceptual project introduces a socially responsible fashion retailer called FeelGood Scrubs that addresses the growing need for sustainable high-quality clothing for medical professionals. This project was selected as a finalist in the international student merchandising competition organized by Educators for Socially Responsible Apparel Practices (ESRAP). FeelGood Scrubs is an e-commerce platform committed to mindfully creating long-lasting apparel for medical professionals to wear on the job and off without sacrificing transparency, circularity, design, philanthropy, or inclusivity. We sell primarily through our website and app direct-to-consumer as well as wholesale to hospitals, medical schools, and other medical institutions. We want medical professionals to feel good in and feel good about their scrubs. With light-weight design made from 100% biodegradable or recyclable materials and maximum functionality, we promise to help preserve the planet while frontline workers save lives in their FeelGood scrubs. Our goal as a brand is to create a climate positive and fully transparent supply chain that brings the highest quality, fashion forward scrubs to frontline workers across the world at an affordable price by 2025.