• FeelGood Scrubs (ESRAP Student Merchandising Competition)

      Ramkumar, Bharath; Dunfield, Erin (2022)
      As of 2017, there were 18 million healthcare workers in the United States, with healthcare being named the fastest growing sector of the U.S. economy. The effects of COVID-19 have resulted in a high demand for medical apparel in today’s new age of sustainable consumerism, with the healthcare apparel market projected to reach 1.45 billion USD by 2027. This conceptual project introduces a socially responsible fashion retailer called FeelGood Scrubs that addresses the growing need for sustainable high-quality clothing for medical professionals. This project was selected as a finalist in the international student merchandising competition organized by Educators for Socially Responsible Apparel Practices (ESRAP). FeelGood Scrubs is an e-commerce platform committed to mindfully creating long-lasting apparel for medical professionals to wear on the job and off without sacrificing transparency, circularity, design, philanthropy, or inclusivity. We sell primarily through our website and app direct-to-consumer as well as wholesale to hospitals, medical schools, and other medical institutions. We want medical professionals to feel good in and feel good about their scrubs. With light-weight design made from 100% biodegradable or recyclable materials and maximum functionality, we promise to help preserve the planet while frontline workers save lives in their FeelGood scrubs. Our goal as a brand is to create a climate positive and fully transparent supply chain that brings the highest quality, fashion forward scrubs to frontline workers across the world at an affordable price by 2025.