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dc.contributor.advisorHe, Lerong
dc.contributor.authorJackson, Jacob
dc.date.accessioned2021-09-08T14:17:13Z
dc.date.available2021-09-08T14:17:13Z
dc.date.issued2016-04-28
dc.identifier.urihttp://hdl.handle.net/20.500.12648/6908
dc.description.abstractThe purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.
dc.subjectTechnological Innovations
dc.titleThe Role of Marketing Activities in Commercializing Technological Innovation
dc.typethesis
refterms.dateFOA2021-09-08T14:17:13Z
dc.description.institutionSUNY Brockport
dc.description.departmentBusiness Administration and Economics
dc.source.statuspublished
dc.description.publicationtitleSenior Honors Theses
dc.contributor.organizationThe College at Brockport
dc.languate.isoen_US


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