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    Determining True Unicorn Startups

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    Author
    Callery, Joseph
    Keyword
    Business
    Management
    Startup
    Company
    Leadership
    Unicorn
    Date Published
    2020-09-14
    
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    URI
    http://hdl.handle.net/20.500.12648/6668
    Abstract
    Throughout the United States, there have been hundreds of start-up companies labeled as “Unicorns”, or companies that have achieved a $1 billion value. These companies are overwhelmingly technology based, and are supposedly a one in a million opportunity which will change the industry’s landscape and market. While many of these companies are successful, not all survive. The purpose of this research is to compare and contrast commonalities and differences among multiple unicorn companies. My goal is to show that amongst a pool of these companies, there are commonalities and differences depicting what differs a successful unicorn company from a fake or dying unicorn company. All of these unicorns differentiate in some way, but there are similarities and differences in certain aspects. This thesis will help show whether the company is actually a true unicorn, or a fake one.
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