Show simple item record

dc.contributor.authorKnapp, F. Andrew
dc.date.accessioned2021-09-08T14:12:24Z
dc.date.available2021-09-08T14:12:24Z
dc.date.issued5/1/2008
dc.identifier.urihttp://hdl.handle.net/20.500.12648/6607
dc.descriptionCertain personal information (phone numbers and email addresses) were redacted to protect the privacy of individuals.
dc.description.abstractThe interpretation and implementation of affirmative action policies (AAPs) has had the effect of creating beliefs and attitudes concerning these policies that vary with personal experience, race, gender, and other factors. Since attitudes toward AAPs have been found to be especially difficult to change, it is important to understand attitudes and how to change them. Following Ajzen's (1991, 2005) Theory of Planned Behavior, two hypotheses were tested: first, the avoidance of schema activation (i.e., by assessing attitudes toward AAPs without calling them "affirmative action") results in more positive attitudes toward the goals and ideals of those policies, and second, for those without any firmly held beliefs concerning AAPs, the presence or absence of a social norm example will influence attitudes in the direction provided by the example. This study of 298 undergraduate students showed a significant relationship between attitudes toward AAPs (measured with two separate dependent variables: a semantic differential and a measure of justice) and presence or absence of the words "affirmative action." Results were mixed in the presence or absence of a social norm model, with significant results only seen in the groups where the term affirmative action was not used. These results suggest that attitudes toward affirmative action can be influenced by avoiding schema activation and that providing a positive norm model is ineffective in changing attitudes when the term affirmative action is used. Correlations were also found between attitudes towards AAPs and measures of knowledge of AAPs, as well as participants' intention to take some kind of action regarding AAPs.
dc.subjectAffirmative Action Programs
dc.subjectPublic Opinions
dc.subjectAttitudes
dc.titleSchema Avoidance and Social Norm Application in Changing Attitudes Toward Affirmative Action Programs
dc.typethesis
refterms.dateFOA2021-09-08T14:12:25Z
dc.description.institutionSUNY Brockport
dc.description.departmentPsychology
dc.description.degreelevelMaster of Arts (MA)
dc.source.statuspublished
dc.description.publicationtitlePsychology Master's Theses
dc.contributor.organizationThe College at Brockport
dc.languate.isoen_US


Files in this item

Thumbnail
Name:
psh_theses/7/fulltext (1).pdf
Size:
1022.Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record