Show simple item record

dc.contributor.advisorPetersen, Susan C.
dc.contributor.authorBurns, William B.
dc.date.accessioned2021-09-07T20:37:36Z
dc.date.available2021-09-07T20:37:36Z
dc.date.issued12/12/2018
dc.identifier.urihttp://hdl.handle.net/20.500.12648/4016
dc.description.abstractAbstract The purpose of this synthesis was to examine social media use in intercollegiate athletic departments, and the effect that social media has on colleges and student-athletes. Previous research shows that social media has not been a large presence in intercollegiate athletics until 2008 when schools started to realize that is can be a powerful tool to help with marketing strategies. Common themes that emerged through the critical mass were social media best practices at the intercollegiate level, the most commonly used platforms, the benefits of using social media for colleges and student-athletes, and the problems and potential problems of using social media for colleges and student-athletes. Future research is needed to address the everchanging field of social media as the technology grows each year and new applications are formulated to increase the presence social media has on society and intercollegiate athletics. Keywords: Social Media and Sport, NCAA Social Media, Intercollegiate Athletics, Social Media
dc.language.isoen_US
dc.subjectSocial Media And Sport
dc.subjectNCAA Social Media
dc.subjectIntercollegiate Athletics And Social Media
dc.subjectStudent-Athletes And Social Media
dc.titleThe Role of Social Media in Intercollegiate Athletics: A Synthesis of the Research Literature
dc.typearticle
refterms.dateFOA2021-09-07T20:37:36Z
dc.description.institutionSUNY Brockport
dc.description.departmentKinesiology, Sport Studies and Physical Education
dc.description.degreelevelMSEd in Physical Education
dc.source.statuspublished
dc.description.publicationtitleKinesiology, Sport Studies, and Physical Education Synthesis Projects
dc.contributor.organizationSUNY Brockport


Files in this item

Thumbnail
Name:
pes_synthesis/53/fulltext (1).pdf
Size:
413.7Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record