The Role of Social Media in Intercollegiate Athletics: A Synthesis of the Research Literature
Cast your vote
You can rate an item by clicking the amount of stars they wish to award to this item.
When enough users have cast their vote on this item, the average rating will also be shown.
Your vote was cast
Thank you for your feedback
Thank you for your feedback
AuthorBurns, William B.
KeywordSocial Media And Sport
NCAA Social Media
Intercollegiate Athletics And Social Media
Student-Athletes And Social Media
MetadataShow full item record
AbstractAbstract The purpose of this synthesis was to examine social media use in intercollegiate athletic departments, and the effect that social media has on colleges and student-athletes. Previous research shows that social media has not been a large presence in intercollegiate athletics until 2008 when schools started to realize that is can be a powerful tool to help with marketing strategies. Common themes that emerged through the critical mass were social media best practices at the intercollegiate level, the most commonly used platforms, the benefits of using social media for colleges and student-athletes, and the problems and potential problems of using social media for colleges and student-athletes. Future research is needed to address the everchanging field of social media as the technology grows each year and new applications are formulated to increase the presence social media has on society and intercollegiate athletics. Keywords: Social Media and Sport, NCAA Social Media, Intercollegiate Athletics, Social Media
Showing items related by title, author, creator and subject.
Making an online movement: a content analysis of tweets by @AMarch4OurLives accountHannan, Erin (2020-05)The March for Our Lives movement began four days after another historic school shooting occurred at Marjory Stoneman Douglas High School in Parkland, Florida. With more than 400,000 followers in 2020 and more than a million supporters taking part in nationwide school walkouts and protests over the last two years, this social media movement that began with #MarchForOurLives has developed into a rigorous campaign to call on U.S. elected officials to change gun-control and for citizens to get educated and vote. This study looks at how Twitter users engaged with the March for Our Lives movement’s (@AMarch4OurLives) original tweets from February 18, 2018 to December 31, 2019. The impact of this social media movement has resulted in unprecedented U.S. policy changes on gun-reform and an ongoing conversation on gun control policy. A content analysis was conducted (n = 500) to discover what characteristics of the tweets such as topic, tone, hashtags, and year influenced social media engagement in the form of likes, retweets, and replies. The purpose of this research was to uncover how the popularity of this movement online could have played a role in setting a new political agenda on gun-control. The results showed that tweets about the topics of the NRA received the most replies from Twitter users, and tweets pertaining to the topic of shootings gained greater user engagement in the form of likes and retweets. The general tone of @AMarch4OurLives tweets on a 5-point scale of negative to positive varied depending on the topic of the tweet, with an average tone of all the tweets being slightly above neutral (M= 3.38). Lastly, the results of this study reflected that tweets posted in 2019 received less user engagement than tweets in 2018 which were shared closer to the events of the Parkland shooting.
Measuring the incessant need of Social Media as a marketing and communication tool in a small camp business.Brown, Darilyn (2014-12-01)This project was created to examine Facebook, Twitter, and Constant Contact as a communication and marketing tool in a small camp business. Upon revealing how the three tools contribute to the businesses marketing and communication efforts, a social media strategy plan will be created based on the results. As social media and email marketing are said to have many effects on a company, primarily positive and beneficial, this research takes an unbiased approach to how it contributes to the business’ marketing and communication efforts. The Human Centered Design and Social Presence Theory will be used to help illustrate how my proposed social media strategy can be implemented to create an optimal user experience. Qualitative methods will also be utilized in the research and review of the business’ online marketing and communication activity. The overall goal of the project is to review how Facebook, Twitter, and Constant Contact on tribute to a business, how the business utilizes the platforms it is provided, and finally how these platforms can/should be used by creating a proposed social media strategy.
“The Most Anxious Generation”: the relationship between Gen Z students, social media, and anxietyVultaggio, Gabrielle (2021-05)This proposed study explores the relationship between Gen Z students and anxiety. The primary research of this study is based off of four interviews with current Gen Z college students, as well data collected from peer reviewed studies, government data and statistics. This study has revealed that a post-graduation fear of the unknown plays a large role in the upwards trend of anxiety disorders among Gen Z college students. This is heavily influenced by the increasing use of technology and the effects of social media, like FOMO, pressures of social comparison, and the immediacy of results. School, politics, school shootings, and financial worries are also deciding factors of mental health issues among this age group.