Media and Social Media Best Practices for Feminist Activist Groups and Organizations
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AbstractFeminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media. This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media relations planning and social media strategy.
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Making an online movement: a content analysis of tweets by @AMarch4OurLives accountHannan, Erin (2020-05)The March for Our Lives movement began four days after another historic school shooting occurred at Marjory Stoneman Douglas High School in Parkland, Florida. With more than 400,000 followers in 2020 and more than a million supporters taking part in nationwide school walkouts and protests over the last two years, this social media movement that began with #MarchForOurLives has developed into a rigorous campaign to call on U.S. elected officials to change gun-control and for citizens to get educated and vote. This study looks at how Twitter users engaged with the March for Our Lives movement’s (@AMarch4OurLives) original tweets from February 18, 2018 to December 31, 2019. The impact of this social media movement has resulted in unprecedented U.S. policy changes on gun-reform and an ongoing conversation on gun control policy. A content analysis was conducted (n = 500) to discover what characteristics of the tweets such as topic, tone, hashtags, and year influenced social media engagement in the form of likes, retweets, and replies. The purpose of this research was to uncover how the popularity of this movement online could have played a role in setting a new political agenda on gun-control. The results showed that tweets about the topics of the NRA received the most replies from Twitter users, and tweets pertaining to the topic of shootings gained greater user engagement in the form of likes and retweets. The general tone of @AMarch4OurLives tweets on a 5-point scale of negative to positive varied depending on the topic of the tweet, with an average tone of all the tweets being slightly above neutral (M= 3.38). Lastly, the results of this study reflected that tweets posted in 2019 received less user engagement than tweets in 2018 which were shared closer to the events of the Parkland shooting.
The Role of Social Media in Intercollegiate Athletics: A Synthesis of the Research LiteraturePetersen, Susan C.; Burns, William B.; SUNY Brockport (2018-12-12)Abstract The purpose of this synthesis was to examine social media use in intercollegiate athletic departments, and the effect that social media has on colleges and student-athletes. Previous research shows that social media has not been a large presence in intercollegiate athletics until 2008 when schools started to realize that is can be a powerful tool to help with marketing strategies. Common themes that emerged through the critical mass were social media best practices at the intercollegiate level, the most commonly used platforms, the benefits of using social media for colleges and student-athletes, and the problems and potential problems of using social media for colleges and student-athletes. Future research is needed to address the everchanging field of social media as the technology grows each year and new applications are formulated to increase the presence social media has on society and intercollegiate athletics. Keywords: Social Media and Sport, NCAA Social Media, Intercollegiate Athletics, Social Media
After the tipping point: investigating visuals of transgender bodies in magazine mediaManzella, Samantha L. (2018-08)How do we trouble cisnormativity in a world that relies so heavily on gender identity? From the clothes we wear to the language we use, gender markers shape how we experience the world and engage with others. Too often, when we blur the boundaries of what “male” and “female” look like, we spur fear, confusion, and outrage. These sentiments have realworld repercussions: In 2017, Human Rights Campaign reported record-high numbers of fatal anti-transgender violence in America. After the Tipping Point: Investigating Visuals of Transgender People In Magazine Media seeks to explore the intersection of modern media and trans identities by analyzing editorial photographs of transgender individuals after TIME’s professed “transgender tipping point” in 2014. The project examines four key case studies from some of the U.S.’s most widely read magazines: Caitlyn Jenner’s Vanity Fair cover story (July 2015); Aydian Dowling’s Men’s Health photo spread (November 2015); National Geographic’s “Gender Revolution” issue (January 2017); and Ines Rau’s Playboy photo spread (November/December 2017), to investigate how, why, and for whom these images are produced and relate them to literature on the complex nature of publicly visible bodies. Because media content both manifests culture and informs it, magazines are a productive site for investigating public discourse on trans issues, including the shifts over time and limitations of such conversations. Though new photographs of transgender bodies have appeared in popular magazines post-“tipping point,” these depictions often fall prey to the familiar trappings of binary gender roles, highlighting the power of media representation as a force to both buck conventions and perpetuate them, sometimes simultaneously.