The study investigates what is involved in the development of a mobile strategy for a college. In addressing this question, the thesis contains three parts. First, was a request for proposal (RFP); next, was a consultant’s proposal in response to the RFP; and the third part was an evaluative document explaining and reflecting on the writing process. There are four key issues in developing a mobile strategy. The first issue is to create a device-agnostic mobile framework capable of supporting multiple mobile platforms. Next is focusing on building mobile applications that take advantage of device-specific features on the vast majority of devices. The third issue is facilitating a consistent mobile identity with one outward presence comprised of links to essential college information systems. Finally, developers must conform to mobile Web standards such as W3C Mobile Web Best Practices