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    Author
    Knapp, Allie
    Keyword
    Consumerism
    Capitalism
    Feminism - United States
    Feminism And Mass Media
    Feminist Theory
    Celebrity Activism
    Celebrity Feminism
    Third-Wave Feminism
    Feminist Post-Structuralism
    Authenticity
    Subjectivity
    Cultural Pluralism
    Third-Wave Feminism - United States
    Privilege
    Protest Culture
    Hashtag Feminism
    Radical Feminism
    Postfeminism
    Feminism Identity
    Ideology
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    Date Published
    2019-08-09
    
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    URI
    http://hdl.handle.net/20.500.12648/2778
    Abstract
    This essay focuses on the consumerization, capitalization, and popularization of feminism within mainstream culture: how it is branded, how it is portrayed, and who it represents. As a young consumer and feminist, I acknowledge that this needs to be addressed for the sole reason that feminism is not a trend or fad that can afford to die out for its goals and strife are far from over- when we water down a political and social movement based on equality into nothing more than a trendy label, we put our needs at risk. It is important to critique and question what is happening around us even if it is appears to be “fighting” the good fight.
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