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    The Color of Postfeminism: Representations of Black and White Women in Popular Music Videos

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    Author
    Walser, Anna M.
    Keyword
    Women In Popular Culture
    Feminist Criticism
    Culture
    Feminist Theory
    Women In Videos
    Sex Role In Videos
    Mass Media And Sex
    Women In Mass Media
    Women Musicians
    Women In Music
    Feminism And Music
    Popular Music
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    Date Published
    2015-09-10
    
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    URI
    http://hdl.handle.net/20.500.12648/2723
    Abstract
    The sexualization and objectification of women in popular music videos has acted as a consistent obstacle for the feminist movement. Within a postfeminist framework -- postfeminism being a rejection of feminist ideas and a belief that the activist feminism of years past no longer serves a purpose -- music video viewers are able to see both positive advances and negative reversals. One problem often associated with the postfeminist movement is the lack of acknowledgment of race, as has historically been the case for the feminist movement, white, middle-class women are almost always the largest representation, with non-white women more often than not forgotten. The world of the popular music video is certainly no exception to this rule. Although postfeminism boasts many advances for women -- an increase in choice, a strong sense of independence and freedom, along with sexual liberties -- most of these advances are limited to white women. Despite these advances, postfeminist ideas are further limited by capitalism, consumerism, and white patriarchy, calling into question the legitimacy and efficacy of postfeminism.
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