Browsing Undergraduate Honors Thesis Collection by Subject "Fashion marketing"
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The latest fashion trend: water sustainability and social ethicsThis thesis seeks to present the current state of the fast fashion industry, focusing on water and social ethics to discuss the various health effects and environmental implications stimulated by global fashion trade, while proposing valuable solutions for both consumers and producers. The research breaks down only some of the industry’s main inputs by material selection and hazardous chemical usage found in clothing purchased by consumers. The paper can be further embellished with more recent industrial shifts, as the current market is experiencing drastic changes. It is with tremendous hope that much of this research is to become history, as creative solutions continue to surface upon the world epidemic that is fast fashion. To better answer the questions of the heavy implications brought out by the fashion trade, individual and holistic viewpoints on sustainable development have been used, supported by natural resource depletion levels (which clearly depict the capacity of our ecosystems) to discuss the future of fashion. Businesses and governments must meet with the ultimate goal of implementing conscious consumerism and improving the quality of human life. Looking good and feeling good should not be mutually exclusive from doing good.