Browsing Undergraduate Honors Thesis Collection by Subject "#MeToo"
Now showing items 1-2 of 2
Gillette's controversial advertisement: a content analysis on commercializing social issuesOn January 13 th , 2019 Gillette released an advertising campaign highlighting the responsibility men have to stand up against bullying, sexual harassment, and sexism. The campaign aligns with the #MeTooMovement, by exposing the toxic masculinity present in their previous advertisements as well as in other media. Gillette currently dominates the male personal-care product industry, holding over half of the global market share for razors (Tiffany, 2018). Is Gillette recognizing their social responsibility or are they catering to Millennials to stay competitive?
The #MeToo movement: its strengths and weaknesses, and its potential psychological impactThe modern “Me Too” Movement has made waves for the movement against sexual assault, giving more publicity than ever before and shedding light on a much larger systematic issue. Sexual harassment and assault are ingrained in so many different aspects of society, from film to medicine, and perpetrators are finally beginning to be held accountable. However, with all the capacity of the recent #MeToo movement, there has still been a shortage of space and representation for minority groups and underserved populations that often face these issues the most.