MoveOn: The Rhetoric of Polarization

dc.contributor.author	Brasted, Monica C.
dc.date.accessioned	2021-09-07T17:32:36Z
dc.date.available	2021-09-07T17:32:36Z
dc.date.issued	2012-04-01
dc.identifier.uri	http://hdl.handle.net/20.500.12648/2130
dc.description	Published in Relevant Rhetoric: http://relevantrhetoric.com/
dc.description.abstract	The media environment has changed dramatically since King and Anderson (1971) first articulated their conceptualization of the rhetoric of polarization. With the advent of the user friendly World Wide Web in the 1990s came a new interactive form of media that is now used as a tool by politicians and activists. According to Chadwick, one group that has been successful in creating a network of citizens by using the internet has been MoveOn.org. This paper examines how MoveOn.org has used the rhetoric of polarization within its member emails to create feelings of solidarity amongst themselves and opposition to a common foe.
dc.subject	Rhetoric
dc.subject	Social Movements
dc.subject	Politics
dc.subject	Email
dc.subject	MoveOn
dc.title	MoveOn: The Rhetoric of Polarization
dc.type	article
refterms.dateFOA	2021-09-07T17:32:36Z
dc.description.institution	SUNY Brockport
dc.source.status	published
dc.description.publicationtitle	Communication Faculty Publications
dc.contributor.organization	The College at Brockport
dc.languate.iso	en_US

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