• Best Practices in Human Resources: An In-depth Analysis of Innovative HR Policy Used by Top Companies

      Waite, Melissa; Stone, Kathryn; The College at Brockport (2017-12-08)
      Throughout history, business and labor have had a tumultuous relationship, with some companies having little regard for their employees and other’s going above and beyond the call of traditional organizational practices and policies. The Social Exchange Theory posits that “there is a ‘norm of reciprocity’ between employers and employees in business, which means that when someone is treated well by a person or entity they will feel a sense of obligation to reciprocate” (Gilbert, Caroline, et al.). In other words, if an employee feels as if their company cares about their well-being and invests in their ability to thrive in that organization, then the company will see a return on their investment. On the opposite side of the spectrum, if employees feel as if their company, or more specifically their Human Resources department, is not addressing or committed to the needs of employees, then the affective commitment of employees will decrease (Gilbert, Caroline, et al.). The following research reflects a thorough analysis of five companies that embody the social exchange theory through their Human Resources policy and practices in the following areas: time-off policies, compensation, retirement plans and stock options, health, childcare and related benefits, general work environment and leadership development. The specifics of these general policy areas, as well as details on the innovative HR practices of Southwest Airlines, SAS Institute, Netflix, Microsoft and Lincoln Electric, will be outlined in the pages to come as part of a comprehensive overview of companies that demonstrate human resources best practices and policies in the United States.
    • CHA-CHING: Cashing in on Motivated Employees to Drive Business Success

      Waite, Melissa; Dadey, Kailene; The College at Brockport (2010-05-01)
      This study discusses the common view that physical capital should be valued as the focal point of an organization?s success. While this might hold partial truth, the idea that physical capital is the determining factor of a company?s success neglects the very element of an organization that makes the utilization of such assets possible: employees. This study based on the three p?s of business success: people, performance and profits, will challenge that employees are the most crucial element of a business?s long-term success rather than physical capital. The American economy has tested the strategies of companies of all sizes, which in turn has painted a dismal employment culture for many companies. The researcher will discuss the ways that the economy has effected employment and similarly, the ways the Great Recession has constrained business. Then the study will discuss the importance of employee engagement, as the fourth critical element of human resources that is often neglected by businesses and human resources plans alike. This will be followed by a human resource best practices guide developed by the researcher to motivate employees during economic hardships so that companies can cash in on their employees and achieve long-term success. The guide, developed from various pieces of information from an ethnographic study, literature and company analyses, will focus on the necessities of smaller businesses that often do not have actual human resource departments, but face the same employment challenges as corporate America. To narrow the focus of this thesis on smaller businesses, the human resources guide will be tailored for Sunshine's Coffee Shop a small coffee shop deli in Syracuse, New York that currently operates without human resources department.
    • Changing the Face of Beauty, Changing the Rules of Marketing: The Dove Campaign for Real Beauty

      Kaye, Kelly R.; Loria, Anna; The College at Brockport (2015-05-01)
      In September 2004, Dove® launched its Campaign for Real Beauty (CFRB) with the aim of establishing a more inclusive definition of beauty worldwide— one that would eradicate the narrow beauty ideals and standards that deliver a corrupt and self-damaging message to females while setting unrealistic expectations for their physical appearances. For the past 10 years, Dove has employed several phases of the CFRB in effort to pursue its mission of encouraging not only its customers, but the masses, to develop more positive relationships with their physical appearances, elevate their self-esteems, and recognize their self-worth. Over the years, Dove has implemented several phases as a part of the CFRB so as to fulfill its vision and mission associated with empowering women. These efforts include selecting a group of models to represent the brand that were made up of “real” women exhibiting a range of body types, creating and disseminating short films that discredit beauty ideals and promote self-esteem, partnering with nonprofit organizations (NPOs) in order to encourage women worldwide to support their mission, and establishing the Dove Self-Esteem fund to finance its efforts. Critics of the CFRB argue that Dove has been unsuccessful in fulfilling its intended mission, which could be consider demoralized because it is fundamentally motivated by corporate interests and profit gain. Some might consider Dove’s message flawed in the way that it parallels self-esteem with physical appearance, and is promoted by models that could be deemed objectively “physically attractive.” Dove’s parent company, Unilever, has also been accused of undermining the Dove mission through its sexist advertising of the Axe brand. However, this project argues that, despite what could be considered flaws in its execution, the campaign has attained success. Dove has encouraged and generated an ongoing, open, honest, and debatable conversation about females’ relationships with their bodies. The Campaign for 4 Real Beauty is productive in its intention to broaden the definition of beauty and depict “beautiful” as an attainable and unconstrained portrayal of all women, thus increasing self-esteem among female consumers, by encompassing a social mission that extends beyond the scope of advertising, product lines, and profits.
    • Communicating Across Cultures: The Role of Language Interpreters

      Atkinson, Maria I.; The College at Brockport (2017-04-01)
      “Culture in its broadest sense is cultivated behavior; that is the totality of a person's learned, accumulated experience which is socially transmitted, or more briefly, behavior through social learning.” Therefore, “Culture is communication; communication is culture” (Tamu, 2001). “The collective programming of the mind distinguishing the members of one group or category of people from others”’. (Hofstede, 1997). Using Edward Hall and Hofstede’s theories, the study explores why culture is prominent in language interpreting. What are some prominent cultural norms that appear while language interpreting? How do they influence the effectiveness of the translation? The study conducted interviews of language interpreters and summarized the results to provide answers to the questions above.
    • Financial Literacy of College Students and the Need for Compulsory Financial Education

      Cordeiro, James; Llewellyn, Tysha Roz; The College at Brockport (2012-05-11)
      Financial literacy is a measure of an individual’s knowledge of financial concepts and their ability to use that knowledge to make critical decisions in the money management process. Literacy rates in America, as measured by behavioral indicators, are staggeringly low. Rates among teens and young adults have steadily declined over time and reached an all?time low in 2008 as recorded by a national survey by the Jump$tart® Coalition for Personal Financial Literacy. Financial illiteracy, or the lack of financial knowledge, places an individual at a disadvantage in the American financial system when interacting with other economic agents, potentially leading to a lifetime of financial hardship. The consequences of the imbalance of power between consumers and service providers can be seen on a macroeconomic scale in the recent financial crisis. 49?question survey was administered to 51 participants in order to assess both the current financial literacy and the current decision?making capacity of undergraduate students. In addition, students were also assigned behavioral scores based on their financial habits over the last twelve months, and the relationships between behavior, decision?making ability, and financial literacy were explored. The results of the assessments were poor. Twenty?nine students received a passing behavioral score of 60 out of 100 or higher with an average score of 62.1 percent. Only twenty?six respondents received a passing literacy score of 60 out of 100 or higher with the mean test score at 55.9 percent. Thirty?one respondents received a passing decision making score of five out of eight or higher. The sample correlation coefficient between the financial literacy and financial decision?making scores was 0.474, suggesting a direct relationship between the two variables. So, as financial literacy increases, so does the capacity to make good financial decisions. Major obstacles to widespread financial literacy are a profound lack of basic technical and emotional skills, an inherent conflict of interest between financial service providers and their clients, and an increasingly complex financial system. A powerful way to overcome these obstacles and level the playing field between consumers and professionals is to mandate financial education in schools. By pooling federal, State, and private resources, it is possible to mend this gap in education and secure a more prosperous and well?informed future.
    • Global Project Management: The Availability and Applicability of International Project Frameworks When Traversing Geography and Culture

      Wilkerson-Barker, Donna; Hyman, Arielle; The College at Brockport (2016-05-13)
      The purpose of this research is to analyze multiple variables involved in Global Project Management to determine the efficacy and suitability of international frameworks for projects involving multinational teams. Specifically, this presentation will explore how companies successfully manage multinational teams that must solve a common problem within constraints established by an organizational entity. A contrastive analysis of several project frameworks used at an international level illustrates the true suitability of these methods in contexts where different cultures, geographic locations, and languages converge.
    • IFRS at Rochester?Area Institutions: Are Professors Prepared to Teach?

      Ziolkowski, Michael F.; Dorman, Amy; The College at Brockport (2012-01-01)
      I studied the preparedness of accounting professors in the Rochester, New York area related to teaching International Financial Reporting Standards (IFRS) in accounting courses at their institution through a survey of educators conducted during December 2011. I found Rochester?area college professors responded that overall college professors are not prepared to teach International Financial Reporting Standards nationwide with a total of 69.23%. Professors are more prepared by a slim margin in the Rochester?area institutions with a total of 57.69% professors responding that their own institution was prepared to teach International Financial Reporting Standards. Based on experience, professors with less experience, whether as a professional or professor, believe more so than more experienced professors that both nationwide and institutionally college professors are not prepared to teach IFRS. Male and female professors both agreed that nationwide professors are not prepared to teach IFRS. However, institutionally, 6 out of 7 males (85.71%) were more confident in their own institutions in the Rochester?area, deeming their institution prepared to teach IFRS, while 5 out of 7 females (71.43%) believed their institution was not prepared to teach IFRS. I found no differences among preparedness based on institution type (public vs. private). Overall, my study provides evidence regarding the state of local accounting professors’ readiness to prepare students for a global economy using IFRS as a standard for reporting.
    • Strategic Audit of Research in Motion

      Waite, Melissa; Sampson, Nick; The College at Brockport (2011-05-01)
    • The Effectiveness of Social Media Marketing in Higher Education: State University of New York, the College at Brockport

      Ziolkowski, Michael F.; Mahaney, Megan; The College at Brockport (2012-05-03)
      This thesis discusses the use of social media as a form of marketing in higher education, specifically used by public colleges. The focus will be on the intended use and the actual results of its use, as a case study of The College at Brockport. "What are the reasons why students do or do not follow their school's social media?" The College at Brockport Facebook page has only about 1,078 followers out of their 8,413 students, while SUNY Cortland has 7,576 followers with 7,358 students enrolled. That's roughly 1 in every 8 students at Brockport versus the equivalent plus faculty (and probably many alumni too) at Cortland. Social media has become the main form of communication among the younger generations. If firms or colleges in this case, do not adopt social media, they may be potentially losing out on a huge marketing opportunity. By focusing on this issue, colleges will be able to refer to the practices of others, in this case The College at Brockport, and reform their methods to better fit their community.
    • The Evolution of Organizational Ethics Initiatives and the Case for Corporate Codes of Conduct

      Keiser, John; McQueen, Felicia; The College at Brockport (2010-04-01)
      When the goal of commerce is profitability, there exists an inherent risk for business people to maximize their personal wealth, thus acting unethically. This moral hazard has been a permanent factor in business despite society’s efforts to control or legislate the questionable behaviors of business organizations and individuals. Still, ethical lapses remain. As is the case with most things, only a small percentage of companies in the business world have been guilty of unethical behavior. The minority of unethical, dishonest and corrupt people have tarnished the reputation of the entire business sector, prompting the government to increase regulation and companies to develop comprehensive ethical programs and monitoring systems. Topics such as corporate governance, environmental sustainability and ethics officers are of ever growing importance both within companies and the broader corporate environment. This paper will first lay out some significant events in the progression of the field of business ethics. There will be discussion on some of the more important business scandals and events throughout U.S. history that laid the foundation for ethical initiatives today. Next, it will discuss the reasons why individual organizations create codes of ethics and some growing trends in the field. Finally, it will discuss how codes of ethics can create both value and negative consequences in an attempt to seek out why firms create codes of ethics.
    • The Role of Marketing Activities in Commercializing Technological Innovation

      He, Lerong; Jackson, Jacob; The College at Brockport (2016-04-28)
      The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.
    • Understanding Oil Subsidy in Nigeria

      Hasnat, Baban; Zaccheus, Oladoyin; The College at Brockport (2012-05-07)
      For several years, Nigeria enjoyed subsidy on gasoline. However, this came to an end on January 1st, 2012, after an announcement from President Goodluck Jonathan, that subsequently, the subsidy was to be removed. While some sort of resolution/middle ground has been reached in response to the reaction that this news generated, the concept and theory behind the oil subsidy removal is worth understanding. This research paper explains the history of the oil subsidy in Nigeria, the rationale behind its removal and subsequently, gives a few recommendations for future reference.
    • Use of Simulation Modeling in Sport Facility Resource Utilization

      Canbolat, Mustafa; Cross, Kevin; The College at Brockport (2012-05-01)
      Uncertainty in the business environment is a major threat for each and every organization. One such uncertainty is resource utilization. Proper resource utilization can be extremely beneficial to companies in any industry. One method of developing utilization strategies is the use of simulation modeling. Simulation models enable the user to visualize how altering different parts can change an entire system. It allows managers to test strategies and discover solutions to operational problems by mimicking the complex behavior of a system. Operations managers can test new ideas and options before actual implementation. Unfortunately, there has been little research concerning or using simulation models in the field of sport facility management. Like any other organization in a service-oriented business environment, a sport or recreation entity must also maximize resource utilization in order to maintain customer satisfaction and profitability. It is relatively unknown whether new or existing sport facilities consistently make use of simulation methods to develop their own utilization strategies. With the purpose of illustrating the benefits this software can provide, using the software Arena, a simulation model will be created to replicate the characteristics and activities of a fitness center.