• An Exploration of the Importance of Design in Branding

      Hess, Ingrid; Turner, Claire; The College at Brockport (2014-05-15)
      The purpose of this thesis is to explore how good design is used to enhance and communicate a brand’s image. At its core, a brand is a personality. Thoughtful marketing and good design are tools that can effectively communicate that personality. The products, promotions, and experiences that your company presents should resonate with your target audience and illicit an emotional response that matches your brand. My thesis consists of two major sections. The first section is an accumulation of research and personal observations on how brands function in our society today. In this section I will define what a brand is, discuss the importance of design within a brand’s structure, and compare two existing brands to illustrate how design communicates different experiences for consumers. The second portion is an exercise where I have created the entire identity for my own fictitious brand. Using the ideas, concepts, and philosophies I researched in the first section, I created my brand, Beep, Beep! Sweets. Beep, Beep! Sweets is a innovative, fresh company that strives to bring naturally sweet cupcakes to its consumers with its new line of Cupcake Trucks. The design package includes a logo, office pieces, truck materials, promotions, and media platform designs. For each elements I have explained my design decisions.
    • Dance Integration Professional Developments: Impacts of Dance in Teaching

      Carson, Christian; Cogovan, Haylee; State University of New York College at Brockport (2020-09-14)
      Imagine you are back in elementary school. What is the first memory that comes to mind? Are you drawing a picture of your pet? Are you playing your favorite game in gym? Are you working on fun projects? It is likely that the significant knowledge you gained was not reinforced through routine worksheets or standardized tests. Students recollect information more readily and clearly when their learning is engaging and fun. A great way to get students involved and engaged in learning is through arts integration. “Arts integration is an approach to teaching in which students construct and demonstrate understanding through an art form” (Silverstein & Layne, 2010, p. 1).
    • Designing the Artists’ Book: How Graphic Design Impacts the Photographic Portfolio

      Christensen, Mitchell; Kelly, Nicole; State University of New York College at Brockport (2020-09-16)
      The purpose of this thesis is to explore how graphic design and the artists’ book format can enhance and add meaning to a photographic portfolio. Today, we face a disconnect between an audience and digital portfolios. Artists’ books provide a way for artists to choose their materials, layout, and design in order to showcase their work. It is the audience interaction with the book that bridges the disconnect and allows for a personal connection between the viewer and the art. Throughout this project, I explore how the layout of the artists’ book and the pairing of image and text impacts the message being communicated. The first portion consists of research of materials, formats, bookbinding, and printing. I determine which format will work the best for my photographic portfolio, and what materials will be available for the creation of the book. The second portion focuses on designing the format of the book using established graphic design methodologies and includes explanations of why certain decisions were made. Overall, it is established why the artists’ book format works and how it enhances the viewing experience of a photographic portfolio.
    • Disconnect: The Persistence of Isolation in Contemporary Existence

      Carson, Christian; Henderson, Charity; The College at Brockport (2010-05-01)
      This paper discusses a series of paintings exploring the effects of isolation in the human experience. The focus concerns both a specifically twenty-first century manner and a more universal framework. Drawing inspiration from her past experiences, the author also references a number of artists such as Andrew Wyeth, Edward Hopper, and Gerhard Richter. Completed in both egg tempera and oil paint, the discussed paintings feature a variety of styles to raise nuanced questions about the nature of isolation.
    • Drawing from Strength

      Didonato, Sara; Miller, Audrey; The College at Brockport (2018-05-01)
      In this thesis, the author shares how athleticism has influenced her life and art. She explains her inspirations, growth, and the processes that ultimately led to a body of work exhibited in a gallery and shown here.
    • The Promethean Redesign

      Christensen, Mitchell; Grube, Makenzie; The College at Brockport (2018-04-25)
    • Transfiguration: A Study in Intaglio

      Fisher, Debra; Kane, Maria; The College at Brockport (2018-05-01)
      Printmaking is an art form that reaches across millennia. Contemporary artists utilize the same practices and techniques as the earliest printmakers. In the same tradition, I have made a contribution to this art form by creating a series of etchings over the course of two years. These four pieces are representative of different aspects of my life and personality. The result of this project is a far more thorough understanding of the art form itself, including the technical skill involved as well as artistic ability. Undergoing this process has taught me the meaning of self-expression and its importance in my current and future work.