• Mesmerized by MTV: Youth's Contemporary Yin Yang

      Livermore, David; The College at Brockport (1992-08-01)
      This thesis project endeavors to define the predominant rhetorical messages of MTV. MTV has made a drastic impact upon the media field, the youth culture, and the world. By use of a cluster analysis, I have suggested some of the overriding themes propagated. I have approached this by dividing the thesis into three sections. Section I provides an overview by looking at some of the research previously conducted on MTV. It examines the history, a brief look at the content, and the responses to MTV. Section II is the substantive portion of the project sharing the results and findings from the cluster analysis. Each of the five most frequent and intense images and clusters are fleshed out in a chapter respectively. Finally, Section III serves to draw some conclusions from the cluster analysis presented in Section II. Based upon the information revealed through the clusters, and with the help of some further research of others' findings in relation to youth and MTV, the final chapter comments on the role of MTV in the value formation of contemporary youth. MTV's celebration of its tenth anniversary brought many "decade specials" as well as numerous articles and documentaries analyzing the decade. In seeking to be as objective messages teenagers. as possible, I have set forth to critique the being communicated to MTV's primary audience,
    • Susan B. Anthony: The Rhetorical Strategy of Her Constitutional Argument (1872)

      Miraglia, Ann; The College at Brockport (1989-08-01)
      Susan B. Anthony’s speech on "The Equal Right of All Citizens to the Ballot" marked a pivotal point in the woman's suffrage movement—whether women already had the right to vote or whether a constitutional amendment was needed to give it. It set forth for the consideration of the general public--those who may be called as the jury of her peers---the constitutional argument for woman's suffrage based on citizenship. In a sense, Anthony was taking her case directly to the people. This could affect the outcome of her trial particularly, and the woman's movement generally. Considering the importance of the disposition of this trial a study of the rhetorical situation and the rhetorical strategies Anthony used in this speech would be valuable. This study analyzes and evaluates the rhetorical strategies, such as the use of credibility, logical and emotional appeals and identification with audience values, used by Anthony in her speech in Monroe and Ontario counties prior to her trial for the crime of voting illegally.
    • To our Readers : A Study of Guilt Redemption in Newspaper Corrections

      Mulenga, Maidstone; The College at Brockport (1999-05-13)
      With journalism credibility at its lowest ebb, more newspapers are taking time to correct mistakes and apologize for errors. In this thesis, I use Kenneth Burke's theories to analyze newspaper corrections through guilt-redemption, purification and image restoration strategies. This study looks at two types of redemptive rhetoric and image-restoration strategies: front-page apologies and daily corrections from four newspapers. The front-page apologies are from The News Examiner and the Cincinnati Enquirer. The daily corrections are from The New York Times and the Rochester Democrat and Chronicle. This thesis contends that newspapers should use mortification in corrections and apologies because it is the proper rejoinder in maintaining credibility with readers, even when victimage is the preferred strategy of guilt redemption.