• Developing Collaborative Simulations to Benefit Multiple Classes

      Ducey, Marsha; Olson, Karen S.; The College at Brockport (2014-10-01)
      This article describes the process used to develop a collaborative simulation for college students taking advanced-level courses in public relations (PR) and journalism. PR students organized a news conference to convey information to “the media” about an evolving crisis, and journalism students reported on a situation where the final outcome was unknown. This interaction of students from multiple classes resulted in both expected and unexpected learning opportunities. The involvement of nonstudent role players added to the effectiveness. Collaborative simulation may be of particular interest to teachers in small programs because of the ability to utilize one simulation for multiple classes.
    • Making It Real: Using a Collaborative Simulation to Teach Crisis Communications

      Olson, Karen S.; The College at Brockport (2012-01-01)
      Even seasoned public relations (PR) practitioners can find it difficult to handle communications during a crisis situation when the consequences of making poor decisions may seem overwhelming. This article shares results from using a collaborative simulation to teach college students about crisis communications in an advanced-level PR course. During this experiential-learning activity, students confront responsibilities and make decisions faced by PR professionals as they deal with a client’s crisis and plan a news conference that is attended by journalism students. During the simulation, students have many opportunities to “fail,” yet succeed at the same time. They also learn valuable lessons that stay with them years afterward.