• MoveOn: The Rhetoric of Polarization

      Brasted, Monica C.; The College at Brockport (2012-04-01)
      The media environment has changed dramatically since King and Anderson (1971) first articulated their conceptualization of the rhetoric of polarization. With the advent of the user friendly World Wide Web in the 1990s came a new interactive form of media that is now used as a tool by politicians and activists. According to Chadwick, one group that has been successful in creating a network of citizens by using the internet has been MoveOn.org. This paper examines how MoveOn.org has used the rhetoric of polarization within its member emails to create feelings of solidarity amongst themselves and opposition to a common foe.
    • Using Email to Create Collective Identity

      Brasted, Monica C.; The College at Brockport (2011-09-01)
      The internet has changed the ability of social movements to carry out political organizing. It has also become a tool for expressing movement identities. Wall (2007) has argued that collective identity can be fostered through the frames created, the boundaries drawn and the emotional investment established by the movements. This paper examines how the social movement MoveOn has used email to express a collective identity. The use of frames, boundaries and emotional investment within these emails are the focus of this study.