Brockport Communication Faculty Publications
MoveOn: The Rhetoric of PolarizationThe media environment has changed dramatically since King and Anderson (1971) first articulated their conceptualization of the rhetoric of polarization. With the advent of the user friendly World Wide Web in the 1990s came a new interactive form of media that is now used as a tool by politicians and activists. According to Chadwick, one group that has been successful in creating a network of citizens by using the internet has been MoveOn.org. This paper examines how MoveOn.org has used the rhetoric of polarization within its member emails to create feelings of solidarity amongst themselves and opposition to a common foe.
Making It Real: Using a Collaborative Simulation to Teach Crisis CommunicationsEven seasoned public relations (PR) practitioners can find it difficult to handle communications during a crisis situation when the consequences of making poor decisions may seem overwhelming. This article shares results from using a collaborative simulation to teach college students about crisis communications in an advanced-level PR course. During this experiential-learning activity, students confront responsibilities and make decisions faced by PR professionals as they deal with a client’s crisis and plan a news conference that is attended by journalism students. During the simulation, students have many opportunities to “fail,” yet succeed at the same time. They also learn valuable lessons that stay with them years afterward.
Using Email to Create Collective IdentityThe internet has changed the ability of social movements to carry out political organizing. It has also become a tool for expressing movement identities. Wall (2007) has argued that collective identity can be fostered through the frames created, the boundaries drawn and the emotional investment established by the movements. This paper examines how the social movement MoveOn has used email to express a collective identity. The use of frames, boundaries and emotional investment within these emails are the focus of this study.
Developing Collaborative Simulations to Benefit Multiple ClassesThis article describes the process used to develop a collaborative simulation for college students taking advanced-level courses in public relations (PR) and journalism. PR students organized a news conference to convey information to “the media” about an evolving crisis, and journalism students reported on a situation where the final outcome was unknown. This interaction of students from multiple classes resulted in both expected and unexpected learning opportunities. The involvement of nonstudent role players added to the effectiveness. Collaborative simulation may be of particular interest to teachers in small programs because of the ability to utilize one simulation for multiple classes.