• Business Students’ Learning Engagement as a Function of Reading Assigned E-Textbooks

      Stites-Doe, Susan; Maxwell, Patricia E.; Kegler, Jennifer Little; The College at Brockport (2013-01-01)
      In this chapter we report findings from a quantitative and qualitative pilot study of students from a single university setting in the northeastern United States. The majority of participants were enrolled in either face-to-face or online sections of a business course in organizational behavior, and the textbook modality included both open (PDF) and proprietary (CourseSmart) digital formats. The key research questions focus on the degree to which students feel satisfied with electronic textbooks (e-textbooks). We also explore correlates of students’ satisfaction and their positive attitudes regarding the functionality of the use of e-textbooks by examining the impact of prior coursework and students’ concurrent use of other Internet sites, e.g., social media networks, while reading e-textbooks. Specifically, we explore the extent to which students’ positive attitudes toward the functionality of e-textbook use is sufficient to result in students’ engagement. Engagement is measured via their intentions to buy additional e-textbooks in the future, their course grades, and their perceptions of comprehension of the material over time. Students’ overall satisfaction with the e-textbook is likewise explored to determine impact on the same measures of engagement.
    • Valuing e-textbooks: Business students report on their use of e-texts

      Maxwell, Patricia E.; Stites-Doe, Susan; Kegler, Jennifer Little; The College at Brockport (2012-07-01)
      A series of longitudinal studies explored student attitudes towards e-textbooks and reported experience reading a course textbook in digital format. Students in both online and traditional classes accessed the e-textbooks with their personal laptops, Kindles, iPads, and smartphones. 65% of the students are likely to purchase another e-textbook; cost savings is the most compelling reason. Descriptive results include student preferences, dislikes, and recommendations.