• The Role of Marketing Activities in Commercializing Technological Innovation

      He, Lerong; Jackson, Jacob; The College at Brockport (2016-04-28)
      The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.