• Groovy Outfitters: Modern Clothing for Old Souls, Fall/Winter 2021 Collection

      Portway, Sarah; Molumby, Niamh (2021)
      “Groovy Outfitters” is a clothing brand developed for a tentative business plan for the class Fashion Entrepreneurship (FASH 231) during the Spring 2020 semester. It is intended for potential investors with the purpose of obtaining a loan to launch the business. The brand is inspired by vintage clothes from the 1960s and 1970s. It is fun, retro clothing that is easy to mix and match and has big pockets that are perfect for the modern, on-the-go woman, combining vintage styles with modern comfort. The debut collection includes five pieces and caters to young women between the ages of 18 and 30 who live in New York. This business plan covers several vital aspects of starting a successful company, including illustrations of the products, market research, competition analysis, and financial planning.