• Login
    View Item 
    •   Home
    • Doctoral Degree Granting Institutions
    • SUNY Polytechnic Institute
    • SUNY Polytechnic Institute Master's Theses and Projects
    • SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
    • View Item
    •   Home
    • Doctoral Degree Granting Institutions
    • SUNY Polytechnic Institute
    • SUNY Polytechnic Institute Master's Theses and Projects
    • SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of SUNY Open Access RepositoryCommunitiesPublication DateAuthorsTitlesSubjectsDepartmentThis CollectionPublication DateAuthorsTitlesSubjectsDepartmentAuthor ProfilesView

    My Account

    LoginRegister

    Campus Communities in SOAR

    Alfred State CollegeBrockportBroomeCantonDownstateEmpireFashion Institute of TechnologyFredoniaMaritimeNew PaltzOneontaOptometryOswegoPlattsburghSUNY Polytechnic InstituteSUNY PressUpstate Medical

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Design and Implement a Small Business with Digital Marketing Be Happy, Se Feliz: Find Your Happiness and Learn to Put It First

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    FloresJ1 Capstone Spring 051421ks ...
    Size:
    4.005Mb
    Format:
    PDF
    Description:
    Final Thesis Submission
    Download
    Thumbnail
    Name:
    FloresJ1 Capstone Project ...
    Size:
    3.471Mb
    Format:
    PDF
    Description:
    Project Presentation
    Download
    Thumbnail
    Name:
    FloresJ1 Capstone AGREEMENT_TO ...
    Size:
    57.48Kb
    Format:
    PDF
    Description:
    Agreement to Publish Thesis
    Download
    Average rating
     
       votes
    Cast your vote
    You can rate an item by clicking the amount of stars they wish to award to this item. When enough users have cast their vote on this item, the average rating will also be shown.
    Star rating
     
    Your vote was cast
    Thank you for your feedback
    Author
    Flores, Jacqueline
    Keyword
    Rental Property
    Digital Marketing
    Digital Photography
    Universal Principles of Design
    User Experience
    Evaluating Technology
    Graphic Design
    Small Business
    Branding
    Social Media
    Date Published
    2021-05
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.12648/1786
    Abstract
    The purpose of this study was to identify and organize a plan to market an Airbnb vacation rental property in the Caribbean by a single female parent in her 30’s. The study includes research on Universal Design Uses for Marketing in Tourism or Travel, Digital Marketing/Social Media Marketing (including for travel sites) and Small business and branding development. The design of the study includes a proposal, methodology for the design and the production of digital artifacts including branding development with personal website and social media sites. This capstone project was developed and implemented using graphic design concepts, digital photography’s composition techniques, user experience considerations, evaluation of select technologies and select Universal Principles of Design. Throughout the research and design process, similar social media accounts and websites were reviewed to identify likeability, professionalism and conclusions were drawn for why some sites were liked or followed more than others. While viewing sites, session duration, or length of time spent, was also taken into consideration. The successful concepts on these sites were also taken into consideration or applied in the production of web-based marketing materials and platforms to support marketing the rental property in the Caribbean for this capstone. Branding was a major component of successful marketing for all sites. In summary, leveraging many SUNY Polytechnic Information Design and Technology course concepts from Digital Photography, User Experience, Graphic Design and Evaluating Information Technology a new brand was formed: Be Happy, Se Feliz. Branding was designed utilizing elements from graphic design and digital photography, from development of vision and mission statements, audience focus, logo design, typography selection, color palette selection and site development. Several concepts from “Universal Principles of Design” (Lidwell et al., 2010) were reviewed and utilized in the design for projecting the users into an idealistic vacation environment. This was the primary focus of the marketing techniques utilized. Final selection of the tools and platforms used were conducted by utilizing techniques from Evaluating Information Technology.
    Collections
    SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects

    entitlement

     

    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.