Show simple item record

dc.contributor.advisorStam, Kathryn; Thesis Advisor
dc.contributor.advisorLizardi, Ryan; Second Reader
dc.contributor.authorJones, Anthony
dc.date.accessioned2021-06-28T21:05:37Z
dc.date.available2021-06-28T21:05:37Z
dc.date.issued2021-05
dc.identifier.urihttp://hdl.handle.net/20.500.12648/1780
dc.description.abstractTwitch.tv has steadily gained popularity since its debut on the social media scene in 2011. Bringing a new live element to typical content creation, Twitch fosters a dynamic relationship between content creators, known as streamers, and their audience of viewers. This unique relationship allows direct, real-time communication between content creators and viewers, allowing viewers to directly influence the content that is broadcast. Uses and gratifications theory states that users will seek the most efficient tool to gratify their needs. Once a content creator defines the primary motives of Twitch users, they can adjust their content to gratify the audience’s needs. By viewing Twitch through the lens of uses and gratifications theory, one can construct a Twitch channel that will quickly achieve success. In this case, I have created Zero Lives Gaming, a twitch channel that can be found at twitch.tv/zero_lives_gamingen_US
dc.language.isoen_USen_US
dc.subjectUses and Gratifications Theoryen_US
dc.subjectTwitchen_US
dc.subjectStreamingen_US
dc.subjectVideo Gamesen_US
dc.subjectGameplayen_US
dc.subjectChaten_US
dc.subjectSocial Mediaen_US
dc.subjectContent Creationen_US
dc.titleUsing Uses and Gratifications Theory to Create a Successful Twitch Channelen_US
dc.typeThesisen_US
dc.description.versionNAen_US
refterms.dateFOA2021-06-28T21:05:37Z
dc.description.institutionSUNY Polytechnic Instituteen_US
dc.description.departmentInformation Design and Technologyen_US
dc.description.degreelevelMSen_US


Files in this item

Thumbnail
Name:
Jones_Capstone Project ks.pdf
Size:
242.5Kb
Format:
PDF
Description:
Final Capstone Project
Thumbnail
Name:
Copyright Waver.jpg
Size:
468.4Kb
Format:
JPEG image
Description:
Copyright Waiver
Thumbnail
Name:
Approval Page.docx
Size:
12.49Kb
Format:
Microsoft Word 2007
Description:
Approval page

This item appears in the following Collection(s)

Show simple item record