Digital Storytelling with Infographics: Celebrating the Negro Leagues Using 21st Century Tools

Abstract

Visual communication is more prevalent today than it ever has been in the past. Specifically, thanks to cell phones, tablets, and other smart devices, digital platforms have seen the greatest increase of visual use and show no signs of slowing down. However, with this increase comes more competition to stand out and be heard. Despite the messaging being more accessible than ever, there is a large chasm between what messaging is communicated, and how much it is viewed, understood, and retained by the audience. Thankfully designers have many options at their disposal for standing out amidst the noise. One of the most prominent of these is the infographic: a communication method that was designed for print but perfected on digital platforms. This study is designed to explain the role that infographics play for designers and storytellers. It will explore how infographics can attract a larger audience, communicate a complex idea in an easy to understand nature, and ultimately prove to be more memorable through the blending of images, text, and data into one coherent piece.