Designing a Corporate Employee Engagement Application: Voice of the Employee

Abstract

The purpose of this project is to design a corporate employee engagement application that solicits real-time feedback from employees and provides results and insights to managers and leaders on the human factors of operating an organization. The project includes a prototype design of the application, which factors in user experience (UX) design approaches and gamification concepts. An iterative approach was used in the prototype design to modularly build and enhance the design, with the underlying focus being user experience to ensure it satisfied the basic user needs and usability. Customer-centric design approaches, such as user journeys and personas, were utilized to more granularly focus on varying types of users. Universal design principles and gamification techniques were also incorporated to further enhance the aesthetics and promote repeated usage of the application. The final result of the project is a prototype design of a corporate employee application that focuses upon the user and incorporates common social and consumer-based approaches into a corporate based application to boost employee engagement within an organization.